[This review was collected as part of a promotion.] received this product for free from a mission on Smiley360. I was a loyal user of another brand, but was equally satisfied with this brand. I actually prefer this brand for cooking over my old go-to brand! doesn't have as sweet of a taste as the other brand. overall we are pleased!

I can’t believe it’s not butter is my all time favorite and use on a daily basis. This is great with reducing your calorie intake and flavoring your favorite meals. I like the fact that it comes in such a durable container and is very well sealed the packaging is definitely on point. I normally buy this product at least three times during the month for household use. I would highly recommend this product over any leading brands of spreads.

[This review was collected as part of a promotion.] I got some of this recently and I really like it. It is very soft and creamy and spreads very easily. I also used some with baking and it works great. I love the taste and easy to use. I received a free product for the purpose of my review. Opinions are 100% my own

My husband and I thought that you just changed the packaging, but everything is different about this "new recipe". The butter itself is darker yellow, slips off the knife and doesn't melt very good. Why did you try to fix something that doesn't need fixing? I liked the stuff before you went and changed it. In other words, when it works don't fix it!

I have used ICBINB since it came out. I have one tub of the original left. I have already found a new butter to use when this tub is gone. I tried the new stuff-yuck. Makes me sad that your company took a great tasting product and ruined it. Any toast or bagel you put the new stuff on gets and tastes soggy, like you put in under the sink faucet. Oh, but wait water is the first ingredient in the new product. Tastes like it too. Consistency is not the same either. This has the consistency of loose pudding. When you melt it in a pan it is no longer creamy looking. Looks like water with yellow globs floating in it. The new stuff I bought I gave away, something I would never do with the original. Sorry I wasted my money on it. You've lost a long time customer.

[This review was collected as part of a promotion.] I received a free product for the purpose of my review. Opinions are 100% my own. I can't believe it's not butter light is an amazingly great tasting butter product. It is better for you than regular butter or margarine. It has less calories and no saturated fat. You can cook and bake with it and it just tastes great!

This is my favorite brand of butter. I like that it's healthier than real butter. It has great taste and I enjoy cooking with it. I've baked with it, used it in a skillet to cook eggs, and on toast. I Can't Believe It's Not Butter The Original It is a bit pricey but it does last me a long time. I'll continue to use it anyway.

This stuff has the consistency of lard. It also taste similar to it. I have preferred the other version and can't believe that you think this is an improvement. I have also tried the Simply Delicious version and did not agree with that and could not wait until it was gone and thought I could go back to the original ICBINB. To my dismay, you have changed to this stuff. This is tasteless and it does not melt anything like a butter or margarine does. I have consistently purchased ICBINB because of the taste, but I cannot in good conscience continue to purchase this product and reccommend that others buy this product.

This is my alternative to Country Crocks Spread. I usually purchase this only because the have the small tub, that seems to be more convenient to use in my house. The small tub allows me to have the an appropriate amount to use for a month or two, without wasting any product.

[This review was collected as part of a promotion.] I had never used I Can't Believe It's Not Butter before, but I was sent a free sample and I am really impressed. It tastes great! It's soft and spreadable and works wonderfully to cook with. This really does seem to be the best alternative to butter that I've found.