I was introduced to I Can't Believe It's Not Butter by my son-in-law at a summer barbecue. He served corn on the cob and spead it with I Can't Believe It's Not Butter. It spead so easily and the flavor was as good as "the real thing". So much more convenient than cutting the right amount of butter. I was "sold" and have used it for most of my butter needs for the past 5 years. Great product and I love the spray bottle, too.

My husband and I did a taste test, putting 1/2 I Can't Believe It's Not Butter, new formula and the other half old. Honestly, I found them both delicious but maybe the new was a more purer taste like real butter but no matter what, we both feel your product before as well as the new version is still terrific.

My husband always used I Can't Believe It's Not Butter! as he does not like using a margarine spread. He prefers actual butter. So, using I Can't Believe It's Not Butter! has become his favorite. Now, the kids are using it as well. It has now become our only product for cooking and baking.

[This review was collected as part of a promotion.] I got this for free from #smiley360 in exchange fur a product review. The first night I got it, we used it on some rolls. I noticed it didn't have they oily feel that regular butter has. It tasted great on the rolls and my toddler was actually licking it off of her roll! Then, I used it to bake my daughter's cupcakes for her birthday. They turned out so light and fluffy and tasted great! I love that it has healthier ingredients as well. I definitely recommend this product to others.

With all the 1 & 2 star reviews your receiving you should definetly switch back to the old receipe..I'm sorry to say until you do I must switch to another brand. Lost taste, wont melt down, cant spread on toast or anything thats hot, especially corn on the cob..Sorry guys email me when you go back. Thanks Paul V.

Just to let you know, I use a LOT of ICBINB, both as a spread and in sauteing. I do not care for your 'improved' product. When sauteing, there are these weird little threads and ribbons of matter. I have begun the search for a new (to me) product. I know WHY they changed the product (or at least why they CLAIM they changed the product), but I wish they had just left it alone. In honor of the new product, they should make a slight change in the name - changing CAN'T to CERTAINLY.

I love this spread. I like the ease of spreading on bread and croissants. I mainly use them this spead when I purchase or bake muffins. Because of the "fragileness" of the muffins, the ease and smoothness of spreading ensures the muffins retains it form and does not rip and cumble.

Ugh! I used to really like this product, but this new formulation is awful, its so soft it melts as soon as it comes out of the fridge - and the taste seems to have lost something too - I'm guessing its been reformulated to have more water and less ingredients - cheaper!

[This review was collected as part of a promotion.] I have replaced my original butter I was using with "cant believe its not butter!" and have not missed anything about the old one I was using. The taste is great, spreads well, and great for cooking...

I have been using ICBINB for many years and my whole family has always loved it. When the new recipe came out I was surprised that something that good would be changed, but we decided to give it a try. We used a tub of it and thought it wasn't too bad, but different. It doesn't melt as well and the flavor isn't as good as it was, After trying it through three tubs, we have decided that it's time to try a new brand of margarine.