I have been using your product since you began selling it. Our family preferred it to butter as a spread. However I am really disappointed in your new simple recipe. The first time we tried it we did not like it. I gave it one more try but still do not care for it and will not purchase it anymore. I can't understand why all companies think everyone is so health conscience that we will give up flavor. Our family will return to real butter.

[This review was collected as part of a promotion.] We recently tried I Can't Believe It's Not Butter! with crab legs and corn on the cob - WOW! It tasted better than the clarified unsalted butter we normally use to accompany our meal. It is healthier, but we couldn't tell & loved the buttery, decadent taste.

Bought it, tried it, hate it! I will not buy it again. I've been using the original ICBINB since I first discovered it many many years ago. The new formula doesn't spread like butter, taste like butter nor bear any resemblance to butter whatsoever. You have, most definitely, lost 3 families as my two married children and six grandchildren don't like it either.

[This review was collected as part of a promotion.] I love I can't Believe It's Not Butter..the taste is great, it spreads so easily without tearing the bread and it's healthier than butter. I use this daily at dinner and for breakfast! I also use this when baking..it is truly a great alternative!

I do not care for the new recipe. I noticed the texture and color seemed a little different, then compared ingredients between the new and old recipes and noticed the new recipe does not have sweet cream buttermilk in it. Its not as good without that and after many years of being faithful to this product I do not know if I will buy it again. Why did you change it? The name should be change to I can believe its not butter

This no longer has the buttery flavor that it used to. It now tastes like some sort of oily spread. It doesn't have a salty flavor any longer, either. The consistency also sticks more to a utensil than whatever you're trying to spread it on. I'm going to pass on purchasing this again and try out another butter substitute now.

I was raised in a butter only family and learned to love it on my toast every morning ,slathered on. Of course, old age creeps up with health issues and doctor's warnings. Have tried all kinds of spreads over the years with yukky tastes. Then I saw "I Can't Believe It's Not Butter" and sighed "Yeah, right!" but tried it anyway. Needless to say I have been an ICBINB fan ever since. Toast tastes like I remember it again.

[This review was collected as part of a promotion.] I love the taste of I Can't Believe It's Not Butter!!! It's smooth and creamy with a great taste! It even comes in a cute container that can be reused for those who don't like to throw things away! :) I've seen two different size tubs. A small one and a large one. I made the switch! I'm never going back to the other butters or margarine! I got a free trial through smiley 360.

[This review was collected as part of a promotion.] I love it! I use it to cook and bake! Nobody can even tell that it's not "real" butter. I recieved a mission thru #smiley360 to test and try out I Cant Believe Its Not Butter...the opinions are my own.

I have been using ICBINB for many years and my whole family has always loved it. When the new recipe came out I was surprised that something that good would be changed, but we decided to give it a try. We used a tub of it and thought it wasn't too bad, but different. It doesn't melt as well and the flavor isn't as good as it was, After trying it through three tubs, we have decided that it's time to try a new brand of margarine.