I have always enjoyed the taste of I Can't Believe it's not Butter. I also assumed it was a healthy alternative to real butter. I purchased the improved (?) version a few days ago, and after trying it decided that I will not be using it again. If I were asked to describe the product I would say it taste and looks like grease or oil. Sadly, I will miss the old version and will be looking for a new spread to use in the future.

[This review was collected as part of a promotion.] I received a free ICBINB tub from Smiley 360. I do not get paid for my opinion. I tried ICBINB on veggies and a crumb cake I made. My guests could not even tell the difference! I love how it is less calories than butter but tastes just as yummy!

I've had a chance to try this product and it's even tastier and creamier than its predecessor. I used it on rolls, pancakes, and waffles. Even added it to my scrambled eggs mixture and they definitely came out fluffy. Whether you're a long-time user of this product or a newcomer, this product will not disappoint.

[This review was collected as part of a promotion.] I received this product as a free sample from Smiley 360 but my opinions are 100 my own. I loved the taste of this spread. It was rich and creamy and delicious. I love it on toast and bagels. The taste is so good that it is hard to believe it is lower in fat and calories than real butter.

[This review was collected as part of a promotion.] I recently had an opportunity to try ICBINB from smiley360 and I did receive a tub for free in exchange for my review. I completely expected to hate it but to my surprise it was quite good. Not only do I love it as a spread but it melts down so well to use in baking! With this product available I never miss the taste of "real" butter.

[This review was collected as part of a promotion.] I love the taste and the creamy texture of I Can’t Believe It’s Not Butter!, Original Spread. I have been using it on my toast and English muffins every morning. I actually prefer it to butter. Goes on smooth - NOT hard like butter! I received a free product for the purpose of my review. Opinions are 100% my own.

[This review was collected as part of a promotion.] If I'm not using "real" butter, I'm using this. Actually, I've honestly stopped buying real butter 'cause it's not spreadable and I've become accustomed to the taste of this and I really, really like it. It spreads super easy, melts quick (and actually melts, unlike some margarines), isn't too salty and tastes like real butter. You can't go wrong.

[This review was collected as part of a promotion.] I absolutely love the product and made my switch from my regular butter. I think it tastes and looks just like butter. I received a free product for the purpose of my review. Opinions are 100% my own.

We actually preferred I Can't Believe to real butter - right up until you changed the product. When I saw the new square tub I promptly threw two in the grocery cart, not realizing that the formula had changed. When I opened it and started to use it, I was surprised at how bad it was, and thought I must just be having an off day. Then when it tasted as bad the next day, I went and pulled a carton with the old shape that we still had on hand and compared the ingredients, and they were not the same. I will never understand why, when a company has a winning product and a loyal following, they change the taste. I will probably just throw the new cartons away and start using real butter. It means we will have to use less butter than we would have used of the I Can't Believe to help offset the calories, but there is no point in using a product that is just plain bad. I hate to break up with you after all these many years, but you leave me no choice.

[This review was collected as part of a promotion.] Excited I just tried my free sample and I'm def impressed..First the flavor overall I thought it was very good the grandkids enjoyed it so that's a big plus..Second I like a butter that spreads and melts this I can't believe it's not butter did melt and spreading was easy..I would recommend and def buy again...