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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,060 ratings3,938 reviews
  1. 5 stars65% (2,625)
  2. 4 stars15% (594)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (582)
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Showing 791-800 of 3,938 reviews
Dec 10, 2014
Mimi
1 out of 5 stars review

Redo of product a mistake

I have always enjoyed the taste of I Can't Believe it's not Butter. I also assumed it was a healthy alternative to real butter. I purchased the improved (?) version a few days ago, and after trying it decided that I will not be using it again. If I were asked to describe the product I would say it taste and looks like grease or oil. Sadly, I will miss the old version and will be looking for a new spread to use in the future.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 7, 2015
yankeesgrl1
5 out of 5 stars review

Tastes just like butter

[This review was collected as part of a promotion.] I received a free ICBINB tub from Smiley 360. I do not get paid for my opinion. I tried ICBINB on veggies and a crumb cake I made. My guests could not even tell the difference! I love how it is less calories than butter but tastes just as yummy!

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 19, 2014
irvinesbest
5 out of 5 stars review

I can't believe it's better!

I've had a chance to try this product and it's even tastier and creamier than its predecessor. I used it on rolls, pancakes, and waffles. Even added it to my scrambled eggs mixture and they definitely came out fluffy. Whether you're a long-time user of this product or a newcomer, this product will not disappoint.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 29, 2014
bcrabtree0011
5 out of 5 stars review

The taste is unbelievable!!!

[This review was collected as part of a promotion.] I received this product as a free sample from Smiley 360 but my opinions are 100 my own. I loved the taste of this spread. It was rich and creamy and delicious. I love it on toast and bagels. The taste is so good that it is hard to believe it is lower in fat and calories than real butter.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 10, 2015
Sara76
5 out of 5 stars review

delicious!

[This review was collected as part of a promotion.] I recently had an opportunity to try ICBINB from smiley360 and I did receive a tub for free in exchange for my review. I completely expected to hate it but to my surprise it was quite good. Not only do I love it as a spread but it melts down so well to use in baking! With this product available I never miss the taste of "real" butter.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 4, 2015
JaclynAnne
5 out of 5 stars review

Better Than Butter

[This review was collected as part of a promotion.] I love the taste and the creamy texture of I Can’t Believe It’s Not Butter!, Original Spread. I have been using it on my toast and English muffins every morning. I actually prefer it to butter. Goes on smooth - NOT hard like butter! I received a free product for the purpose of my review. Opinions are 100% my own.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 6, 2015
Anonymous
5 out of 5 stars review

This is my #1 choice now

[This review was collected as part of a promotion.] If I'm not using "real" butter, I'm using this. Actually, I've honestly stopped buying real butter 'cause it's not spreadable and I've become accustomed to the taste of this and I really, really like it. It spreads super easy, melts quick (and actually melts, unlike some margarines), isn't too salty and tastes like real butter. You can't go wrong.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 16, 2014
Rosaper8
4 out of 5 stars review

Tastes like butter but healthier

[This review was collected as part of a promotion.] I absolutely love the product and made my switch from my regular butter. I think it tastes and looks just like butter. I received a free product for the purpose of my review. Opinions are 100% my own.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 14, 2014
Jane
1 out of 5 stars review

The new product tastes as bad as other margarines

We actually preferred I Can't Believe to real butter - right up until you changed the product. When I saw the new square tub I promptly threw two in the grocery cart, not realizing that the formula had changed. When I opened it and started to use it, I was surprised at how bad it was, and thought I must just be having an off day. Then when it tasted as bad the next day, I went and pulled a carton with the old shape that we still had on hand and compared the ingredients, and they were not the same. I will never understand why, when a company has a winning product and a loyal following, they change the taste. I will probably just throw the new cartons away and start using real butter. It means we will have to use less butter than we would have used of the I Can't Believe to help offset the calories, but there is no point in using a product that is just plain bad. I hate to break up with you after all these many years, but you leave me no choice.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Feb 5, 2015
Anonymous
5 out of 5 stars review

free sample

[This review was collected as part of a promotion.] Excited I just tried my free sample and I'm def impressed..First the flavor overall I thought it was very good the grandkids enjoyed it so that's a big plus..Second I like a butter that spreads and melts this I can't believe it's not butter did melt and spreading was easy..I would recommend and def buy again...

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152