[This review was collected as part of a promotion.] The free sample I got from Smiley360 was actually pretty tasty. I am no stranger to I Can't Believe It's Not Butter so I knew what to expect. Although I still prefer regular butter or margarine, I Can't Believe It's Not Butter is a great substitute and that is why I keep it in my regular lineup.

[This review was collected as part of a promotion.] I received a free product coupon for I Can't Believe It's Not Butter! I had never tried it before. After trying it I can't believe I haven't tried it sooner. It was so delicious. I love it and will continue to buy it!

We primarily use ICBNB on hot bagels and English muffins, so we were very pleased to find that the new recipe seems firmer, making it easier to spread quickly and evenly. The flavor of the new recipe also tastes cleaner and fresher. Great improvements on an already good product.

[This review was collected as part of a promotion.] I received a free sample of I Can't Believe It's Not Butter courtesy of Smiley360. I really liked the taste. The taste was light and smooth. I mainly used it when cooking breakfast. Nothing stuck to the pan. I didn't miss not using butter at all.

[This review was collected as part of a promotion.] I was so glad I got to try the ICBINB product. I used it to make a Butter cream cake and frosting. They both came out wonderfully. It was moist and tasted just like the one I made with butter. I was surprised at well it really tasted. I would definitely buy this again.

I have used ICBINB for more than 10 years. I do Not like the new blend!! It does not melt well into what it's being put on. To me it has a slimy appearance after having only set out at room temperature for a few minutes, worse than butter. I'm not crazy about the taste either. I'll be shopping around to try to find some containers from before the change.

This butter took away my need for my home country's butter that I was missing. The first time I tried this butter, it blew me away and it felt I was eating the butter I had been missing for years. No butter in America I tried brought that closure like this product.

I have used the original spread for years and always loved it. However, it now has a different taste and it doesn't melt like it used to do. I don't mind the new taste but I'm very unhappy that it takes forever to melt when I'm putting it in a skillet before cooking eggs or adding it to steamed vegetables. Unfortunately, I'm now going to have to look for a new product to use.

[This review was collected as part of a promotion.] I recently picked up a big tub of CBINB. I cooked like normal and used it in place of butter. My family which includes children and my elderly mom couldn't tell any difference. That alone will make me change.

I've had a chance to try this product and it's even tastier and creamier than its predecessor. I used it on rolls, pancakes, and waffles. Even added it to my scrambled eggs mixture and they definitely came out fluffy. Whether you're a long-time user of this product or a newcomer, this product will not disappoint.