It is very difficult to believe it is not butter. The taste is right on the money. The only thing I do not use the product for is baking, but we do use it on baked goods. And I vey much like the tub packaging. Very easy to snug it in anywhere in the fridge.

We have used "I Can't Believe It's Not Butter!" for several years, probably since it first came out. The new product you have put on the market is awful. We use it for toast every morning. When we spread it on the toast, it does not melt. It sits on top of the bread. We are no longer ICBINB, customers. We have switched to another product.

For the past ten years I've been a regular consumer of the product. It had great buttermilk flavor and nice consistency for eating and flavoring of cooked foods. Since you're new recipe was introduced I found it lacking in all areas. No flavor, too oily and it's artificial appearance is unappetizing. We have consumed our last tub of your product and will be switching to a real butter product that comes straight from the cow.

Have used ICBINB Light for years. Your "new recipe" is a great disappointment. Not as buttery tasting, doesn't melt as easily, and the texture/look is more shiny/waxy than the original recipe. It's noticeably changed, and sorry to say, not for the better....

[This review was collected as part of a promotion.] Not to be redundant, but can you guys really believe it's not butter? Cause I can't. I had an opportunity to try this product out for free for Smiley360, and I am pretty excited about it. I had actually never tried it before, figuring it would essentially be the same a any other margarine type product, but boy was I wrong. It is so smooth and creamy, I just can't even handle it. It is great for baking, or just for spreading on your toast. I am a believer. I fully intend to use it in the future. Everything I used it on just tasted so much better.

[This review was collected as part of a promotion.] I finally was able to try this, after I received a free sample. I always thought it would taste "diet" but, I was wrong. It was creamy & tasted like real butter. I used it in several dishes and nobody knew the difference. I will definitely be buying more.

We have enjoyed I Can't Believe It's Not Butter for many years, it has been our spread of choice for as long as we can remember. NOT anymore. The recent change in formulation resulted in a spread that tastes like a spread and not a very good one at that. It is now very easy to believe that it's not butter because it tastes nothing like butter. We are now testing out other brands and will not be buying this anymore.

Have always used this spread but they have changed this ingredients and it now taste horrible. New spread now has a chemical smell and taste when you cook with it. At first thought it was just me until I made a grill cheese sandwich for my wife and she could not eat it because she said it taste bad. I will never buy this spread again unless they go back to the former ingredients.

[This review was collected as part of a promotion.] I received a free sample and I was surprised at the deliciousness of this product so smooth and creamy and spreadable! Even my daughters liked it and they are picky eaters! I will be purchasing this for our family.

I have used this spread ever since it came out. This new recipe is not terrible but not as good as the old. The previous spread had the wow factor. This new stuff gives me a lot of gas. I am lactose intolerant so it makes me wonder what else was added.