Skip to Main Content
Sam's Club
Sam's Club
Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,064 ratings3,941 reviews
  1. 5 stars65% (2,626)
  2. 4 stars15% (595)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)
Sort by |
Showing 771-780 of 3,941 reviews
Dec 19, 2014
katpur
5 out of 5 stars review

True to the name

It is very difficult to believe it is not butter. The taste is right on the money. The only thing I do not use the product for is baking, but we do use it on baked goods. And I vey much like the tub packaging. Very easy to snug it in anywhere in the fridge.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 29, 2015
laura
2 out of 5 stars review

I do not like the change!

We have used "I Can't Believe It's Not Butter!" for several years, probably since it first came out. The new product you have put on the market is awful. We use it for toast every morning. When we spread it on the toast, it does not melt. It sits on top of the bread. We are no longer ICBINB, customers. We have switched to another product.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Sep 7, 2016
Homecooking923
1 out of 5 stars review

I Can't Believe its ICBINB.

For the past ten years I've been a regular consumer of the product. It had great buttermilk flavor and nice consistency for eating and flavoring of cooked foods. Since you're new recipe was introduced I found it lacking in all areas. No flavor, too oily and it's artificial appearance is unappetizing. We have consumed our last tub of your product and will be switching to a real butter product that comes straight from the cow.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Nov 30, 2014
Disappointed in Ct
2 out of 5 stars review

Not as good....

Have used ICBINB Light for years. Your "new recipe" is a great disappointment. Not as buttery tasting, doesn't melt as easily, and the texture/look is more shiny/waxy than the original recipe. It's noticeably changed, and sorry to say, not for the better....

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 11, 2015
Frecklefinger
4 out of 5 stars review

Yum Yum!

[This review was collected as part of a promotion.] Not to be redundant, but can you guys really believe it's not butter? Cause I can't. I had an opportunity to try this product out for free for Smiley360, and I am pretty excited about it. I had actually never tried it before, figuring it would essentially be the same a any other margarine type product, but boy was I wrong. It is so smooth and creamy, I just can't even handle it. It is great for baking, or just for spreading on your toast. I am a believer. I fully intend to use it in the future. Everything I used it on just tasted so much better.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 24, 2015
sassy_cassie73
5 out of 5 stars review

Better than I thought

[This review was collected as part of a promotion.] I finally was able to try this, after I received a free sample. I always thought it would taste "diet" but, I was wrong. It was creamy & tasted like real butter. I used it in several dishes and nobody knew the difference. I will definitely be buying more.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 19, 2015
mimiA2
1 out of 5 stars review

Tastes artificial and not at all like butter

We have enjoyed I Can't Believe It's Not Butter for many years, it has been our spread of choice for as long as we can remember. NOT anymore. The recent change in formulation resulted in a spread that tastes like a spread and not a very good one at that. It is now very easy to believe that it's not butter because it tastes nothing like butter. We are now testing out other brands and will not be buying this anymore.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Dec 7, 2020
mystic1945
1 out of 5 stars review

taste bad new ingredients

Have always used this spread but they have changed this ingredients and it now taste horrible. New spread now has a chemical smell and taste when you cook with it. At first thought it was just me until I made a grill cheese sandwich for my wife and she could not eat it because she said it taste bad. I will never buy this spread again unless they go back to the former ingredients.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 21, 2015
MonicaSmiles75
5 out of 5 stars review

Surprised by the taste!

[This review was collected as part of a promotion.] I received a free sample and I was surprised at the deliciousness of this product so smooth and creamy and spreadable! Even my daughters liked it and they are picky eaters! I will be purchasing this for our family.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152
Jan 28, 2015
Dvprat
2 out of 5 stars review

New recipe gives me gas

I have used this spread ever since it came out. This new recipe is not terrible but not as good as the old. The previous spread had the wow factor. This new stuff gives me a lot of gas. I am lactose intolerant so it makes me wonder what else was added.

Review from icantbelieveitsnotbutter.com
Helpful?670O7M4210NA13594011152