We have used nothing but I Can't Believe It's Not Butter in our house for 10 years, but we can't anymore. The new formula tastes awful. I had some on my waffles this morning and I wasn't able to finish because of the chemical taste. You really need to bring back the old recipe.

[This review was collected as part of a promotion.] I got a free sample of the I Can't Believe It's Not Butter original spread in the new tub as a Smiley360 member and we love it. This is our first time actually using the ICBINB brand and we love it. This is our go-to choice for toast, adding to recipes, and on top of pancakes. It is healthy and delicious. We are using the ICBINB for everything including cooking and baking as well as on our toast and rolls at breakfast and dinner.

I normally purchase this product monthly and have great results but the last tub I bought doesn't seem to be melting right. Normally in a pan it melts into a thick buttery consistency but now it's very watery and doesn't make my food come out right. Really not pleased with this batch!

In my opinion, this new recipe tastes horrible. I've used the old recipe ICBINB for longer than I can remember. Today I cooked lunch and used the new spread. I gagged with the first bite. I suspected everything from the milk to some of the seasonings to the pan itself. Turned out to be the new ICBINB recipe...which is not even close to the "original". No butter tatste, just tasted like oil. I gave it a second chance and after throwing my lunch in the garbage twice, I realized that it was the spread that belonged in the garbage.

[This review was collected as part of a promotion.] I received this product free from smiley360 to test it and give a honest review. I have been using this for the last 3 weeks in all my cooking. I really enjoy the flavor. I like that it is creamy right out of the fridge.

[This review was collected as part of a promotion.] I received the 45oz tub of the original spread free through the Smiley360 mission and I have to say that I am quite pleased with the product so far. The taste is great, it works well for cooking, and you do not need a lot, so it will last in our home for quite awhile. We were fortunate to receive the Smiley360 mission right before the holidays, so this was a staple at all of our meals and everyone used it and agreed that it has a great taste. I can definitely see us purchasing a new one when the current tub is empty.

In place of butter, this is an excellent product I have been using for years! Tasty, spreadable, easy to freeze. I know butter is the absolute yummiest, but for some choices, choosing a product like this, which is better if you’re watching your cholera, is smart.

[This review was collected as part of a promotion.] I've never really been a fan of toast but with I Can't Believe It's Not Butter I gonna be one now!!! I have been using the wrong stuff for soooo long what a waste! I won't make that mistake again! The new I Can’t Believe It’s Not Butter!® spreads are made from real, simple ingredients you can recognize like a delicious blend of plant-based oils, purified water and a pinch of salt. It can be part of an overall healthy, well-balanced diet. Just one bite and you’ll believe. I received a free sample to try and I am super glad I did!

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter!® is delicious! It just might replace the butter that we currently use in our household... WE LOVE IT! This weekend, I used it for baking and on our pancakes! It's PERFECT for all of our needs!

[This review was collected as part of a promotion.] I received a free product for the purpose of my review opinions are 100% my own. I made sweet potato pies for the holidays and they came out great using this it's a lot different from mu normal brand it has more of a natural flavor no need to let sticks of butter to sit out to soften.