We were very satisfied and product loyal to a popular competitor for many, many years and found no reason to sample the new products entering the marketplace. One day while baking, my recipe called for a "use butter" addition and in search of butter I found your product. I liked the name and bought one small container to try in my recipe. Before I had started my baking my dear husband, thinking it was a specialty spread for muffins, tried some and thought the flavor was remarkable! And I agreed! To this day we have been very satisfied with the taste of your product on all sorts of dishes he now asks me why I never purchased it instead for all these years!!

[This review was collected as part of a promotion.] I received a free sample of this product and couldn't be more pleased! Not only does it have an exceptional taste, but it spreads very easily when cold and that is a huge plus in my home. I will definitely purchase this product.

[This review was collected as part of a promotion.] I received this product for free from Smiley360 and I am so glad I did! I was very skeptical, I thought no way could this taste as good as butter, but boy was I wrong. It was so smooth and creamy and tasted just like the butter I usually use. I have tried it on toast, baked potatoes and grilled cheese (among other baking needs) and I have enjoyed it just as much as any other butter. It was absolutely delicious and I am so glad I tried it, I am truly an I Can't Believe It's Not Butter believer!!!

This is great. I think its more creamy and light feeling. Its not as heavy as margarine. This would be good to use while cooking in the morning making things like eggs, toast and other little quick fixings. I would recommend this product and its affordable

You had a great product. Tasted wonderful. I switched many people from Smart Balance over to your product. I am sorry but I cannot eat your 'new recipe'. It takes like cheap and nasty margarine that so many other 'non butter' products tastes like. Even smells like margarine - yuck!!! I will now be searching for an alternative. Too bad you messed with a great product.

[This review was collected as part of a promotion.] I had the opportunity to try out a tub of this for free. I wasn't sure if I would like it, but I must say that it is pretty good! I used it on food for my children too and they were also happy with eating it and they are picky about everything!

My family has been using your product since it first came out. We all noticed the change immediately. Love that the first ingredient is now WATER. Hate the new taste. We will be looking for something new. If you want to make this new recipe fine, but keep the old one. The new one is awful.

As far as soft margarine goes, the Original version of I Can't Believe It's Not Butter is as good as it gets.  It's easy to spread and tastes great. What more could you ask for? It's often cheaper than other brands too, which is what made me try it in the first place. For a smooth creamy spread that enhances food instead of overpowering it, this is my choice.

ICBINB is a delicious tasting product. Makes vegetable taste so good and all foods that ICBINB is used in are amazing. I like the fact that ICBINB spreads easily on toast and the toasted bread doesn't tear apart. It also has an easy meltability factor when put on foods. Yummy!!

[This review was collected as part of a promotion.] I got a free sample of the I Can't Believe It's Not Butter original spread in the new tub as a Smiley360 member and we love it. This is our first time actually using the ICBINB brand and we love it. This is our go-to choice for toast, adding to recipes, and on top of pancakes. It is healthy and delicious. We are using the ICBINB for everything including cooking and baking as well as on our toast and rolls at breakfast and dinner.