I Can't Believe It's Not Butter-original Spread is the "perfect Product ." It can be used in cooking, baking & as a low fat delicious spread instead of butter for your favorite sandwich. Our family has been using it since it first appeared on the grocery store shelf & we converted a number of our friends & relatives to users of this fine product.

[This review was collected as part of a promotion.] I just tried this for the first time. I got a free sample from Smiley360. I will definitely be using it again. It was great for frying up grilled cheese and spread on toast. And super easy to spread on toast and waffles.

[This review was collected as part of a promotion.] I received ICBINB via Smiley360 in return for a review. I bought a tub of the new version, regular flavor. I was very pleased with it. It still tastes like butter to me and it behaves more like butter than regular vegetable oil spreads. In the skillet, it looks foamy just like butter. I don't buy it often because of the price, but when I am able to splurge, I always usually buy ICBINB and will continue to do so.

[This review was collected as part of a promotion.] Excited I just tried my free sample and I'm def impressed..First the flavor overall I thought it was very good the grandkids enjoyed it so that's a big plus..Second I like a butter that spreads and melts this I can't believe it's not butter did melt and spreading was easy..I would recommend and def buy again...

Been using I Can't Believe for many years now and always enjoyed it as a low cholesterol replacement for butter. Unfortunately I have to say you've lost a customer with the new improved product. I has a bad taste to it that I just can't eat. It sort of has a fishy flavor to it that I really don't enjoy. Sad when you use a product for many years and then it has to change in a negative way.

[This review was collected as part of a promotion.] I received a free product coupon via Smiley 360 to try this product. I thought it tasted great. It was comparable to the brands i usually buy (Country Crock, Blue Bonnet, etc.). However, I'm not sure if it was just the stores I shop at or if this doesn't come in a larger tub. I much prefer to buy the large tubs because we use a lot!

I have been buying this product for 5-6 years; and recently they changed their ingredients and I’m so sad. I am autistic and I have a specific diet I eat every single day. And now they’ve changed the taste to where I don’t even want to eat the same food. I’m so sad. It smells and tastes like a greasy filler. Why?! Please go back.

You took a great product that I have used for years and messed it up then labeled it "Original." The number one ingredient is now water. It is a huge mistake. I don't buy it anymore. You folks should remember "New Coke." If it isn't broke don't fix it.

We bought some of the new recipe, love the shape of the container. One word for the product,,, TERRIBLE,, Doesn't taste the same,, won't melt right, tried to bake some cookies using it,, the dough came out runny, like I used oil. Will use butter from now on for cookies,, I know it tastes like butter. Go back to the old.

[This review was collected as part of a promotion.] We use I cant believe its not butter on everything from toast to bagels as well as veggies. It has a distinct butter taste and it comes in a variety of flavors. My kids have grown up on this and it is far better than fatty butter.