[This review was collected as part of a promotion.] I finally was able to try this, after I received a free sample. I always thought it would taste "diet" but, I was wrong. It was creamy & tasted like real butter. I used it in several dishes and nobody knew the difference. I will definitely be buying more.

My son likes toast with this on it, then McCormack’s sugar/cinnamon mix. We’ve been using I can’t believe it’s not butter for years. My parents also used it since it first came out, many years ago now. It’s always nice and soft and it really does taste JUST like butter!!!

My husband and I thought that you just changed the packaging, but everything is different about this "new recipe". The butter itself is darker yellow, slips off the knife and doesn't melt very good. Why did you try to fix something that doesn't need fixing? I liked the stuff before you went and changed it. In other words, when it works don't fix it!

[This review was collected as part of a promotion.] I have always been adamant about purchasing "fake" butter products, but when I was offered a chance to try the new ICBINB simple recipe for free, I gladly said yes! I'm always open to trying new things, and I'm glad I did! I tried ICBINB on a few items, and was very impressed! The taste was smooth, creamy, and delicious! Very similar to the real butter I normally purchase at home! I also used it when cooking vegetables, and it was really good! ICBINB has honestly changed my perception on butter spreads! I will definitely be purchasing this in the future! Thank you for making a product with ingredients I can read and understand!

[This review was collected as part of a promotion.] I received a free sample of I Can't Believe Its Not Butter! It was great! Easy spread,Great taste & healthy spread! Non GMO,Gluten Free & No Cholesterol per serving & taste like butter= Perfection!! Highly recommended!!

That buttery, creamy taste that my family loved is now completely gone. What's left is as tasteless as the vegetable shortening we use to grease cake pans. You need to remove the words "Original Spread" from the label, because your new recipe is absolutely nothing like the original "I Can't Believe It's Not Butter!" spread. In fact, you might want to consider a name change to something like "Oh Yeah, Now I Definitely Believe It's Not Butter!" I haven't been this disappointed in a product change since the New Coke fiasco of 1985.

[This review was collected as part of a promotion.] I received a free sample of this product in exchange for my honest opinion, so here it is: This product is delicious! It does taste like butter, and also works well for cooking. My husband and kids don't even notice a difference! It is creamy and easy to spread too. The flavor is great, and it tastes great on everything. I also love the fact that it is lower in calories, and healthier versus regular butter or margarine. We will definitely be switching to buying I Can't Believe it's Not Butter all the time!

Butter seems to be butter to me. I like to get the one with calcium. I don’t even know if that truly makes a difference or not. Honestly I don’t know why they have all the different versions. Any hoot, you can’t go wrong with this well known brand.

I used to use this product exclusively but now I really look at the chemicals in my food. So choose if you want reduced fat or clean eating with pure olive oil or butter. When used this was a tasty product, spread easily and was great for bread products or melting on veggies.

This stuff has the consistency of lard. It also taste similar to it. I have preferred the other version and can't believe that you think this is an improvement. I have also tried the Simply Delicious version and did not agree with that and could not wait until it was gone and thought I could go back to the original ICBINB. To my dismay, you have changed to this stuff. This is tasteless and it does not melt anything like a butter or margarine does. I have consistently purchased ICBINB because of the taste, but I cannot in good conscience continue to purchase this product and reccommend that others buy this product.