TO BE BLUNT.......I DO NOT LIKE THE CONTAINER BUT COULD LIVE WITH IT.......HATE THE NEW RECEIPT.....IT IS LACKING IN THE ORIGINAL FLAVOR AND TEXTURE......TASTES MORE LIKE OIL THAN THE OLD BUTTER FLAVOR.......AND I USE THE LIGHT SPREAD (IT 'WAS' GREAT IN TEXTURE AND FLAVOR BUT NOT NOW). I AM LOOKING FOR A REPLACEMENT FOR ICBINB

For years, I have purchased and recommended I Can't Believe It's Not butter -- until the new product came out. I love the square tub containers but despise the product. The taste is terrible; the texture is awful; and the price is high -- especially for the poor quality.

[This review was collected as part of a promotion.] I received this free sample from Smiley360! I really love ICBINB but this just leaves something to be desired. It does not melt like it used to and it also does not taste as "buttery" as it used to. I will always love this company but I do prefer how it used to taste.

[This review was collected as part of a promotion.] The new spread tastes great and is a great alternative to regular butter. We used it with everything we cooked that needed butter. It is definitely a product I would purchase again in the future and recommend to others.

I just recently puchased my first in the new packaging. After using this product for years and loving it, I will be shopping for another brand. The consistency is softer and real buttery taste is much less than before like more oil was added or something.

I like this kind of butter because it has a good taste I love it on my pancakes or with toasted bread. It made from Plant based oils the good thing it contains OMEGA-3 it good vitamin it a great brand I recommend this kind of butter. #butter #original

I hope you won't go back to the old formula which I never liked at all. I tried the new recipe and liked it so much that I will continue buying it regularly. It melts well and it tastes like actual food (I thought the old recipe had an unpalatable artificial flavor).

[This review was collected as part of a promotion.] I recently had the opportunity to try I Can't Believe It's Not Butter, and I was very happy with the taste and quality of this product. I was easily able to use this in place of the butter I normally use. It tastes just like butter. I use it for everything from my morning toast to my homemade mashed potatoes. Delicious! *I received this product for free, for the purpose of reviewing it. All opinions expressed are my honest review in exchange for the product.

Making grilled cheese is easy and I don't have to remember to take the stick butter out ahead of time so it can soften. No more tearing up the bread with hard butter. I also love the new rectangle container because it fits better in the frig. And of course it tastes great, too!!

I have been buying this product for years and loved it. Now you changed the package, which is all right with me. You also changed the product. It doesn't melt. It doesn't ave the buttery flavor it used to have. Please go back to the original product.