[This review was collected as part of a promotion.] I got some of this recently and I really like it. It is very soft and creamy and spreads very easily. I also used some with baking and it works great. I love the taste and easy to use. I received a free product for the purpose of my review. Opinions are 100% my own

We have been using I Can't Believe it's Not Butter Light for years and loved it. Not only is the new version not as tasty-- but it doesn't melt easily like the old version (which melted like butter). This recipe just sits on the hot vegetables and doesn't melt (for a very long time)! We had tried a competing margarine years ago and threw away most of the tub because of this characteristic. Unfortunately,we will now stop using ICBINB.

I received this product free to test because of the squarer package design. It does make it easier to store in the fridge. The round box did not fit in the fridge door, but this version does. It is as creamy as ever, and melts on a baked potato very nicely. To me the taste is the same as it has always been. I like that there is an effort to start removing the GMO ingredients from the product.

I love the taste of butter and the first time that I tried ICBINB I was hooked! It makes all my food taste better. When I bring a dish to a party, all my friends and family want my recipe. My grandkids always eat the veggies that I makes and my kids don't know why. They say that Grandma's are the best! ( shhh... don't tell them that it isn't the recipe, it is the ICBINB that I put on top.) ha ha ( true story )

I don't normally write reviews on products but your recent formula change is very disappointing in both taste and consistently. I have been buying ICBINB for over 25 years and never really found any other product that tasted as good or better than butter except for ICBINB. I'm old enough to remember the "New Coke" disaster. This reminds me of that blunder. Perhaps you will consider bringing back the original flavor as an alternative to your new bland version.

[This review was collected as part of a promotion.] I have enjoyed ICBINB products in the past, but I was excited to try the new releases from this company. I love the olive oil variety...and I am able to use it to tweak the taste of my grilled cheese sandwiches and a variety of other daily creations I come up with here in the kitchen at home. I definitely love all the added goodstuffs included with the new forumula...can't wait to get the word out to other people about this stuff!

i am soo disappointed with your new recipe i've been a loyal user for years BUT it just does not taste like butter i have gone to all stores in my area to stock up on old tubs but none are left now it looks like you have lost me as a coustomer i really hope there are enough complaints so you will go back to something that tastes more like butter if that happens let me know and i"ll be back

I bought a carton of the I Cant Believe its Not Butter and we love it . Great on toast, pancakes and everything we tried it on. It had a fresh butter taste and spread wonderfully . My family was impressed and will be purchasing again. The package was so easy to store in the frdg. like it much better than the round.

[This review was collected as part of a promotion.] This product was so smooth and easy to spread. I loved it on my toast, For baking, my kids loved it too. Even my husband was a fan we use it all the time and don't buy any other brands now. I can't believe it's not butter has made one less decision a hard one in our household.

I JUST USE THE I CAN'T BELIEVE IT'S NOT BUTTER IN MY HOMEMADE MAC & CHEESE AND MY HOMEMADE CORNBREAD FOR DINNER TONIGHT ! MY FAMILY DEMOLISHED MY DINNER AND THERE WERE NO LEFTOVERS ! IT'S GIVES MY FOOD THAT LITTLE EXTRA KICK THAT OPENS OF THE FLAVORS OF YOUR FOOD ! I LOVE IT !!