It really can't be the "ORIGINAL" and "NEW" at the same time. if I had wanted healthier "butter" I would have bought your other options. I am so disappointed in this new "simpler" recipes' taste (I CAN believe it's not butter!) that I will be forced to switch brands to something better tasting!

[This review was collected as part of a promotion.] I received a free sample of I Can't Believe It's Not Butter tub from Smiley360. I must say that I've never tried it and wish I would have sooner. It's very creamy, smooth, and tastes great! My picky kids couldn't tell the difference on their morning toast, and my even picker husband thought I was kidding that I had made the switch! Yes, it was a free sample, but we are now big ICBINB fans! Thank you for letting me sample your product and fall in love with it!

Have used Original Spread for years and now have to shop around for another product. The new taste is awful, affects all of my cooking and leaves bad taste when used in potatoes, on vegetables and even toast! Don't mind the new price and like the new packaging but those are not reasons to tolerate the taste.

The new taste is awful - it tastes like vegetable oil and not the buttery flavor we really liked. It does not spread well, either. We have used ICBINB for many, many years for all of our meals and for baking. I have not tried baking with this new formula yet and I hope it does not change the taste for my recipes. Why change a good thing?

I have been using this product for many years and have loved it! The New product is extremely disappointing and I have read on Facebook 100's of comments that say that the new product is terrible. Your company is losing tremendous numbers of loyal customers...why not go back to the original formula?

I have been using the original product for years, in my opinion it has always been the best margarine there is, until the introduction of the new recipe. The new recipe lacks the flavor of the original, it does not melt on toast and separates in a frying pan. This is not remotely close to the product that I love. It quite frankly it is a copy of Country Crock, if that was what I wanted, I would just buy Country Crock.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter...tastes like butter and is rich and creamy like butter. I used it actually to butter my pancakes and to fry scrambled eggs and the food tasted just like I used actual butter. I also used it to make cinnamon toast and the melted spread made the difference in the amazing taste.

[This review was collected as part of a promotion.] I recently tried I Can't Believe It's Not Butter and was amazed by the taste. Not only did it have the flavor I was looking for but it was easy to spread on my morning toast. I also love it comes in several varieties so you can choose what's right for your taste and diet. I am a new fan and will be buying this in the future for all my recipes.

[This review was collected as part of a promotion.] This spread is as great as it's always been! The spreadability is perfect for bread, rolls and potatoes! I love that it's a healthier option to butter and still tastes great! It's my go to spread from now on!

I used to buy this all the time. Its just not the same anymore. Its really thin, dosen't taste the same. My fammily thought there was something wrong with are fridge because ever time we took it out of the fridge it felt like it was already melted. We changed the placement in the fridge sill no change. Not a fan at all.