I always loved I Can’t Believe It’s Not Butter until today, when I opened the lid to use it there was mold on the inner plastic covering it. The best by date is not until January 2025, so there is no reason it should be moldy already. There was over half a container left which all ended up in the trash now. Very disappointing and such a huge waste of money.

[This review was collected as part of a promotion.] I tend to not use spreads and prefer real butter but I was given the opportunity to try this product for free in exchange for my honest review. The taste is what I would expect from a product like this, if not better than your average vegetable spread. When I used it to make grilled cheese I like how spreadable it actually is, it didn't tear up the bread like other products sometimes can. We also used it on vegetables with some salt and that was tasty. I was disappointed to see that although it is made with non-GMO ingredients the packaging also states that from "field to tub" it comes into contact with GMO-sourced vegetable oil. I'd be more impressed if it were fully non-GMO and this effects my decision to buy this product.

I have used this for years, and it does spread well. I simply would rather use actual butter though because the taste of this product just makes me wish I was consuming something better. I will buy this again probably, but I'm not keen on recommending it.

The old recipe was wonderful--it really did taste just like butter! I've tried 3 tubs of the new recipe and I'm sorry to say that I have changed to another brand now. I do like the new shape of the container, it makes it easier to store in the frig. Is it possible for the compay to make both?? You know, bring back the old recipe for those of us that prefer it, and still have the new recipe for those who prefer it???

[This review was collected as part of a promotion.] I like the smoothness of it as it makes it easier to spread across my toast without ripping the bread. But i really like to melt it and drizzle it over popcorn. It doesn't taste salty like other brands.

[This review was collected as part of a promotion.] I received my FREE I Can't Believe It's Not Butter, courtesy of Smiley360 (for the purpose of my review). I liked that it has no artificial preservatives, has no trans-fat, and is affordable. It's lower fat than butter with fewer calories! The new rectangular packaging is clever, and fits well in my refrigerator door. The Original flavor of I Can't Believe It's Not Butter does taste similar to real butter. Since I generally use unsalted butter, I noticed the salt (90mg/tbsp) taste, but it's delicious on certain foods like vegetables. Opinions are 100% my own.

I was raised in a butter only family and learned to love it on my toast every morning ,slathered on. Of course, old age creeps up with health issues and doctor's warnings. Have tried all kinds of spreads over the years with yukky tastes. Then I saw "I Can't Believe It's Not Butter" and sighed "Yeah, right!" but tried it anyway. Needless to say I have been an ICBINB fan ever since. Toast tastes like I remember it again.

I have been a loyal customer of ICBINB since it came out. Previously I only used butter, but after tasting ICBINB I switched because I loved the taste. However, your new and improved product has changed it's taste and I will not be using this product in the future. I am very disappointed and wish very much that you would have left well enough alone.

I loved the old product taste, now I have to find something else. I think your going the same way that a cola company did years ago. they thought they knew what the customer wanted, they ended up fixing the boo boo, I horded the old cola product because I new it was coming,this was sudden and didn't have the chance to horde any of the old taste, this is a daycare and some of the children have said yuck

What has happened to ICBINB lately? It tastes like rotten vegetables. I have been a long long time buyer and it has never tasted like this before. Bought a large tub with a best buy by date of Dec 2024 and had to bring it back to the store because of the rotten taste. Thought it was rancid. Exchanged for a small tub with a Nov 2024 sell date and it tastes just as bad. Bringing that tub back as well. I'll just have to find another brand. Very very disappointing.