[This review was collected as part of a promotion.] I received this product from Smiley360 for FREE to try and write my review. I have tried this product once before and stopped using it. Now that I was able to try it again I have noticed that it is better than it used to be. It is spreadable right out of the fridge, creamy and it tastes great on just about anything. So far we have put it on veggies and bread that we make at home. My kids enjoy it, so that is a major plus. I also like that the new container fits in my fridge better. The only thing I wasn't happy about was the price; smaller container, same price.

The shape of the tub is a good idea but the water content isn't. Being a long time lover of this product the flavor of the new recipe is now noticeably "watery". I can't justify paying the price for more water and less taste, so I will be looking for a different product to buy.

[This review was collected as part of a promotion.] "I received a free product for the purpose of my review. Opinions are 100% my own." #smiley360 I made garlic bread with this. i could not taste a difference from my original to this. I loved how easy it was to spread. I loved the taste.

Had no choice but to try the new light version since previous was discontinued. Does not have any flavor like I could taste before this revision. Why are great products always changed? If it hadn't been great, we wouldn't have kept buying it. Also, the new container doesn't work well to get the spread out of it. Other contents that require a spoon work fine, but not this one where a knife is used. Maybe a wider, shorter container would work better. Also the top is so flimsy I am always concerned it will fall off since I tend to grab the top getting it out of the refrigerator.

I've been buying I Can't Believe it's Not Butter for at least 15 years and my family and I have always enjoyed the taste and texture of your product. I even have done a taste test for a change approximately six years ago and could tell no difference in the flavor. I would and have recommended your product to others. I have quit buying your product and will not buy it again. I thought it was just me not liking the flavor of the change but my son came home from college and he asked without urging what is wrong with this butter. I responded they must have changed the ingredients and don't worry I won't buy it anymore. Whatever you have done to change your spread certainly wasn't for the better. I can buy spreads from other brands and spend 1/3 of the price of yours. You certainly have lost this family as customers.

For years I have only bought I Can't Believe It's Not Butter. Loved it. I bought a new larger container and thought it had gone bad, so I bought another, also not good. The company with the new ingredient change has completely screwed up a good thing. It leaves an awful aftertaste. Please change it back. I have been very dedicated and now I am gonna have to find another product, so when and If you do change back, please do a commercial saying you are getting back to original taste or I and many others, will never know.

[This review was collected as part of a promotion.] I have always been a loyal user of I Can't Believe It's Not Butter but after trying the new simple recipe I am even a bigger fan now. I still love the great taste but really appreciate that the new simple recipe is made from real, simple ingredients. Having no artificial preservatives or flavors, no partially hydrogenated oils and Non-GMO sourced ingredients is very important to me. I use I Can't Believe It's Not Butter when cooking anytime a recipe calls for butter or margarine. I use it on everything. My favorite way is on my biscuits in the morning that I have for breakfast. I add my favorite strawberry preserves with I Can't Believe It's Not Butter and I enjoy every bite that consists of 100% taste and 0% artificial preservatives.

The new formula does not melt in a pan as well as the original formula. Also, the taste is not as good. I will probably still buy it , but prefer the old style. It's not clear why you made this change i.e. economics, thought it would be better, etc. Well, please rethink the change before you loose your business.

[This review was collected as part of a promotion.] *I received this to try for free from Smiley 360.* Here is my review: This stuff is awesome! Prior to using this, my family only used country crock spread. We had never tried/used I Can't Believe It's Not Butter. This stuff (icbinb) has much more flavor to it, and is healthier! I use butter when we make toast, scramble eggs, make baked potatoes, on biscuits, basic cooking, etc. I am glad that I was sent this to try. I will now start buying this instead of country crock. (Hopefully coupons will be easy to come by though, because it's just a tad more expensive than country crock) (I also like the rectangular packaging, and it's reusable! :) )

I've used ICBINB for many years, this new formula is very disappointing! It's a very different consistency, it doesn't spread the same, kind of greasy. No longer has a buttery flavor, just tastes like plain margarine. Also the brighter yellow color makes it look even more fake. Sadly, I'll be searching for another brand.