[This review was collected as part of a promotion.] I received A free sample to try and I loved it! Better than the other brand that I buy because its cheap. But cheap is not always better it's the quality and taste and it taste better than what I normally buy. I mainly use it in the mornings for breakfast such as my cheesy, buttery grits, pancakes and homemade waffles. We loved it. My son's were using I Can't Believe Its Not Butter all the time the other brands is still in my fridge.

[This review was collected as part of a promotion.] I received a free ICBINB tub from Smiley 360. I do not get paid for my opinion. I tried ICBINB on veggies and a crumb cake I made. My guests could not even tell the difference! I love how it is less calories than butter but tastes just as yummy!

Haven’t purchased in a while and decided to buy it for a rather option and because I remembered it being a great mimic of butter. Like many others, mine had a very sour + Chemical like taste and smelled very much rancid. Will NOT be purchasing again as the recipe has definitely changed. I will go back to buying butter or other competitive butter substitutes.

I'm sorry to say that this change has resulted in a product with absolutely no taste. It alsi leaves a greasy residue in your mouth. My husband, mother in law, and I have lived the light version of your product and were using it for years. Unfortunately, we will now have to search for something else.

W love the I can't believe it is not butter taste on anything we try it on, but right now I have to brag abut the new containers. They are so much better than the round when trying to stack in my refrigerator. My refrigerator is small and we can stack our food so much better with the container. The taste so close to butter that you really don't miss the real thing.

I would give it zero stars if I could. They need to change the name to I CAN believe it's not butter. The taste is off and it no longer melts like it used to. If you like your margarine to tastes like paste and won't melt no matter how hot it gets, this is for you. I will never buy the product again. I can't understand companies that make such drastic changes to their products.

I have been using I Can't Believe It's Not Butter for many years. I love using I Can't Believe It's Not Butter because it really does taste as good as real butter. I use it on the table and for baking too. I like the fact that it is easy to spread even when it is cold.

I cant believe its not BUTTER! But it is almost. Just double priced is too much too!! Deelickolus for sure no doubt...creamy and light. Just please turn on the lightbulb and reduce the cost retailingways so folks can enjoy it without brokerages. TY! <3

It doesn't melt on toast, english muffins, or frankly on anything. The flavor is ok, but butter or a spread should melt! Terrible texture, I'm looking for a replacement. I've been in retail grocery for over 40 years, the only comparable change I can think of is "New Coke".

I have been telling my husband that I don't like the new soft margarine. This morning, I found an original icbinb. I used the new product on half the English muffin and the original recipe on the other half. The new product doesn't melt very well, it's hard to keep on the knife because it's so soft and the good taste is gone. Not a fan of the new simple recipe.