The taste is still the best of all the substitute butters but when put on veggies or melted for chicken wings it is like water. Also keeps slipping off the knife when trying to butter bread. W are looking at all the other brands to switch. Bring back the old tub or at least offer it as a choice.

[This review was collected as part of a promotion.] I try to eat the 'healthier' versions of every product, but that sometimes (UNFORTUNATELY!) means that the original things are changed with artificial ingredients or preservatives. The new I Can't Believe It's Not Butter didn't do this! It has no artificial ingredients or preservatives, while still having fewer calories and saturated fat than butter, with no trans fat either! That's great and just the kind of product I want to buy. I received a free sample of the new I Can't Believe It's Not Butter! but I would buy it again when my free sample runs out.

[This review was collected as part of a promotion.] I've used I Can't Believe It's Not Butter for awhile and have stuck with it because I love the flavor. I also think the upgrade to the rectangular package is awesome! It fits so much better in the door of the fridge and still has the same great taste so I can splurge a bit and not feel guilty!

We've been eating this for years and couldn't find it during the pandemic. Finally back in stock a couple months ago, but the last two I bought tasted sour. It's seriously inedible, and I had to throw them out. Had to give one star but it's really a zero, yuck.

For a tub so small it's quite pricey but it's apparently alot more heart healthy than regular butter. It really does taste like butter and is a great substitute. I wouldn't purchase again but would recommend if someone was looking for an alternative.

[This review was collected as part of a promotion.] It has been awhile since I have tried ICBINB, and it hasn't changed a bit! Thats a good thing! I loved it before, but only changed because of a price factor. However, I will be changing back! Looking at the price, it is very comparable to competitor brands. I love the Taste, it works well in recipes, and is a bit better for you! What a great product! I received a free product for the purpose of my review. Opinions are 100% my own.

[This review was collected as part of a promotion.] Got it free from smiley360. Opinions are 100% my own. I am a butter lover and after trying it, i still say it doesn't taste like butter, but am willing to use it for it's spreadability. Adding additional salt helps the flavor somewhat.

[This review was collected as part of a promotion.] I use to only use real butter for baking. I have switch to I can't Believe It's Not Butter! Not only Not only am I enjoying the great taste, and eating something that is less in fat and cholesterol, but it bakes well and you'd never know it truly is not real butter I was using.

We have been using the Original spread for several years and love the taste. Since the container was redesigned we see that the spread now contains non-GMO ingredients. We wanted to thank you for keeping the great taste but trying to switch to non-GMO ingredients. We buy a lot of organic products in order to avoid GMO ingredients so we appreciate this change and will certainly continue to buy the spread because of the change!

In your latest version you have eliminated the "sweet cream buttermilk" which makes the difference between a truly great product ("better than butter") and a run-of-the-mill margarine that is greasy and oily.....poor taste by comparison. Please go back to the BUTTERMILK product for a superior taste.