I bought a tub today and immediately knew something was off. I thought my bread was stale but it wasn’t the bread. I tasted a scoop of this spread and it is awful. As much as I do not believe in, nor can afford, waste, today’s purchase is going on the trash and you have lost a loyal customer forever. Goodbye ICBINB.

Sadly, I agree with most of the other unfavorable reviews. This new version tastes terrible, does not MELT, tastes more like oil and plastic & don't like the new container. I too, am on the search for a new staple or I'll go back to butter. The old version of ICBINB actually tasted like butter and it melted. You had a great product, now you don't. I appreciate your efforts to improve the product, no GMO's etc, but this clearly fails the taste test as indicated by the reviews here. It's an added insult that it costs more for a smaller size.

[This review was collected as part of a promotion.] I absolutely love the product and made my switch from my regular butter. I think it tastes and looks just like butter. I received a free product for the purpose of my review. Opinions are 100% my own.

I have loved I Can't Believe it's not butter. Recently, I purchased some and have been wondering what it wrong with it. It's not out of date., It's in the rectangular tubs, because I couldn't find the round ones. It tastes awful. I'm wondering what happened.

Both my sister and I used to love the taste of the old formula and at first, we thought only the container had changed. We used to purchase the large tubs at least twice a month. So we hoped the new formula would be even better. We were quite disappointed when we tried the new spread. It leaves an unpleasant aftertaste and tastes nothing like the original. It even has an unpleasant kind of greasy, "mouth feel". If there is somewhere that I can purchase the old spread, please let me know.

Some people use extra Virgin olive oil, some people use butter in all their cooking. I use ICBINB in everything that I cook. Although I sometimes add extra Virgin olive oil, to keep my recipes on the lighter, healthier side, I use ICBINB, a small dollop of extra Virgin olive oil and add a little bit of water to provide a cooking medium. Not only is ICBINB a healthier alternative to butter but I enjoy the flavor as well. ICBINB is one of my kitchen staples that I keep constantly stocked at all times.

I have purchased I Can't Believe Its Not Butter for several years. It was the best on the market. I am saddened by your new recipe. It can't be frozen, too bad. Even sadder, I just threw out two full 15 oz. tubs as no one in my family will eat it's. I guess it's back to butter.

The only thing original is you are keeping with your plan to reduce product size and keep the price up. I use to use this product. I say use to because with the change in flavor to plastic like and the smaller packaging it is time to look elsewhere for better taste and value

[This review was collected as part of a promotion.] I received a free product for review purposes on behalf of Smiley360. This was the first time I have tried I Can't Believe It's Not Butter but I will continue to purchase it. My whole family likes it better than the tubs of margarine that I normally buy. It has a great butter flavor that is great for potatoes, toast, and cooking in general.

The rectangular package says "Original" but the margarine doesn't taste anywhere like the "Original" in the 5 lb tub we just finished. What was done to this once great product? We're not likely to buy it again, especially when it is so much more expensive than competitive "feels-like-melted-plastic" margarine brands. Disappointed.