I bought this a month ago and feel bad for myself for not buying it before. I really love it, the flavor and the ingredients so good!!!

I’ve been buying it so long but yesterday I was driving and I was thinking I can’t believe it’s not butter.

great substitute for butter! It tastes just like the real thing, definitely lives up to the name. Good on many things from bread to a baked potato.

Please go back to how you were making the old spread. I don't know what you did, but it is not good. I had to throw out the last full container because I thought it just went bad...got a new one and it tasted the same. Something is seriously wrong. I have been buying this brand for 40 years and now have to find another brand. Always looked forward to toast or baked potato with your "I can't believe it's not butter". Please can you change it back?

[This review was collected as part of a promotion.] I love the new I Can't Believe It's Not Butter original spread. I've now used it for cooking, spreading, topping and baking and each time it has led up to its claims. I received a free product for the purpose of my review but opinions are 100% my own.

I have been telling my husband that I don't like the new soft margarine. This morning, I found an original icbinb. I used the new product on half the English muffin and the original recipe on the other half. The new product doesn't melt very well, it's hard to keep on the knife because it's so soft and the good taste is gone. Not a fan of the new simple recipe.

I bought 2 jars of butter and because I thought it was damaged, but no, to my surprise something changed in its original recipe and its taste and smell are horrible, it smells like chemicals. I have used this brand for more than 15 years, it is never missing in my house, but this time I am disappointed.

[This review was collected as part of a promotion.] I got a free sample of I Can't Believe It's Not Butter from Smiley360. This is the brand that my dad uses and he has always said how good it was. I got the Light version as we are trying to make some better family choices this new year. I could not believe how smooth and creamy it was. A lot of other tub butters are thicker and can tear bread while spreading but I didn't have any problems with this. The flavor was very rich which I wasn't expecting for a Light product. The best part is that it did not have an "artificial" taste or leave a bad taste after eating it. I think that my family would enjoy this product over our current choice in the future :)

[This review was collected as part of a promotion.] We loved this butter so much it was our choice to serve at our recent holiday dinners hosted at our house. Everyone in the family agreed it was a great choice! Way to go I Can't Believe It's Not Butter!

[This review was collected as part of a promotion.] I was fortunate to get this as a #freesample from #Smiley360 to test out. My family and I loved this product! The taste was great and it is a product we will certainly purchase again for our household!