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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I have used this product since its first release. I enjoy using in all my baking recipes.

Preference of Margarine

icantbelieveitsnotbutter.com

taste great. the whole family likes it. would buy it in the future

great taste

Very good taste and excellent to cook with. Fine product

Great cooking calling for butter. Great taste

Surprisingly great taste! I love it on breads, and toast.

Great Taste!

I love this product. It's great for baking and every day use.

Excellent

I MADE THE MISTAKE OF GETTING TWO AND THEY ARE AWFUL

AWFULIT IS AWFUL WATERY

The best product since butter. i love it for cooking, eating and spreading on bread

Great! As good a butter

Great product. have used ICBINB for several years. Nice buttery taste

Yummy

Love this brand, I buy it every single time that I run out. I use it on many different things.

influenster.com

Love using this product always soft and taste great and always good for cooking.

Excellent taste

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos