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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

I've been using this butter ever since Fabio was doing the ads. Still as good as ever.

Tasty

icantbelieveitsnotbutter.com

The best tasting spread I have ever had. I use it for everything.

exceptionally tasty

Spreads easily even on the softest breads or crackers.creamy taste.

easy spreading

Great spread for toast in the morning! I love the way it spreads!

Spread for toast

We love ICBINB in our house....only wish the new size was 16 oz!

New container ~ great shape

I actually like this better than real butter. We use it at least twice a day.

I like this size container, plus the contents!

Just bought a tub, not the same as it used to be. The tub is very thin and easy to break now, also.

Not the same

tastes like real butter and spreads very easy. Great on toast and all types of bread.

good tasting

It’s true everything is better with butter this product is the best I’ve tried with less fat

It’s true everything is

influenster.com

I use this product the same as I would use regular butter. Tastes great!

Tastes like butter!

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos