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I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)

Been using original for years. I like it better than regular cow butter.

Tricky. I like it. its also true

icantbelieveitsnotbutter.com

It’s great and inexpensive - but I prefer plant based butter style spread these days!

influenster.com

I love this spread. Will be buying it regularly. Just as good as real butter.

Can't believe it's not butter!

My family loves this spread better than any other. ICBINB spreads so easily.

ICBINB

I love using this product. It is so versatile and is great for cooking or alone on bread.

SO Yummy!

use to be a better product before water was discovered as a cheaper add on

soggy toast

I love it. I have been buying this butter for over 20 years. I use it in all my baking too.

eye catching

I've tried them all, but ICBINB looks and tastes like butter- and I use butter to cook.

I REALLY can't believe its NOT!

Taste great better than butter for my heart.great for cooking or on a bagel!

Healthy

my family loves this spread!!!                   .......

good product

I am SO sad they changed the "original" which now makes it NOT original. If you wanted to create something new, fine, but don't replace the original and call it original.  The new stuff is AWEFUL!  The actual original could pull off the title "I can't believe it's not butter" because it actually had a real buttery taste that was amazing on toast, in mashed potatoes, etc.  But this stuff??  I had guests over and had mashed potatoes and I was seriously embarrassed I served it!  I don't want to use real butter with all the saturated fat but I seriously can't stand this stuff and my family can tell the difference too.  PLEASE, just bring back the origianl and market the new stuff as a nutririch whatever line but don't REPLACE the original which now makes it in fact, NOT original so totally misleading!  I strongly dislike when companies have a product people like and then change it - why?? Seriously, after 4 decades, why mess with it?????

HORRIBLE NEW RECIPE

This butter substitute is far superior than any other spread on the market. I once had dinner with Stevie Wonder and placed this on one of his dinner rolls and HE NEVER KNEW THAT IT WAS NOT BUTTER. This is hands-down THE premier topping of potatoes, corn, bread, or pastries for nearly anyone in this great nation; that is a verifiable fact. However, there is on thing that you will not be able to verify: YOU CANNOT BELIEVE THAT IT'S NOT BUTTER!!!!!11!!!!!

Customer photos