[This review was collected as part of a promotion.] I can't believe it's not butter is a healthy butter substitute. It's rich, smooth, creamy, and has that buttery taste, but with less fat. I love using this on plain toast or when I sautéed my vegetables and meats. It melts almost instantly. If you like butter, you should definitely try this because it's a healthier alternative.

[This review was collected as part of a promotion.] I literally can't believe it's not butter! This is a delicious butter substitute. It has a yummy buttery flavor and is easy to spread (which is super important to me). The price is definitely fair for what you get and I love the airtight container that makes accessing it super easy! There will always be a spot for this in my refrigerator!

[This review was collected as part of a promotion.] I bought this butter today and have already tried it. I made delicious bread and butter bars. Very tasty. I liked the taste, texture. Large packaging and convenient that it comes with a lid. Affordable price for such a volume. I also never would have thought that this butter is not made from milk.

[This review was collected as part of a promotion.] I use I Can't Believe It's Not Butter on everything. It spreads easily. It tastes great. It's a good price. I use it on veggies, bread, in recipes. I even like the shape of the packaging because it fits well in the fridge.

[This review was collected as part of a promotion.] Yummy! This butter is packaged in an easy to use container which makes setup and cleanup so easy! No assembly required, you just pop open the lid and spread this butter on all your treats! Very delicious and creamy. I will definitely buy this again as I forgot how good their products are!

[This review was collected as part of a promotion.] I haven't tried a product by this brand since I was a child so I wasn't sure what to expect. The flavor was excellent (even better than my usual favorite). It spreads smoothly on foods like bagels and melts as expected. The tub is a convenient size although there is a bigger version if you need it

[This review was collected as part of a promotion.] I absolutely love I can't believe it's not better!! Great butter and easy to spread. Delicious. Love to butter my toast in the morning. Nice creamy texture and very smooth. Natural taste and nice scent.

[This review was collected as part of a promotion.] This tastes exactly like butter.the texture is great,spreads and melts very easily.the packaging in the tub is perfect for easy storage.it can be used over to toast bread,over any dish to enhance its flavor

Years “ I can't Believe it's not Butter” has been #1. When I visited the store to shop, and seen the container changed colors…my heart dropped. I was checking behind the new colors in hopes of finding an old color container. Shame. That's same day I visited other stores and it seemed everyone synchronized the old with the new. What makes it worst is the taste changed too. Now I'm shopping for actual butter because the taste is not so great. Whomever chose to change for whatever reason…I hope it was worth it. Cholesterol watcher Merry Christmas

[This review was collected as part of a promotion.] Butter was super easy to spread. It made it easy for toast or other meals I needed some butter. The taste was not my favorite but it wasn't horrible either. It almost was too artificial/ chemically to me