[This review was collected as part of a promotion.] I've used I Can't Believe It's Not Butter mostly in the spray form, but the Original Spread definitely deserves some love too. 🧈✨ It spreads super easily, melts perfectly, and honestly tastes delicious—smooth, buttery, and comforting without being heavy. I've used it on toast, veggies, and even for light cooking, and it always delivers. If you're looking for a classic spread that gets the job done and tastes great, this one is a solid go-to.

[This review was collected as part of a promotion.] It tastes so good and just like butter!! No one needs real butter if you have this and the tub lasts so long! In the beginning I thought real butter would be better but looking at the ingredients this one is just as good! I would recommend for people who care about health!

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original Spread really lives up to its name. It has a rich, buttery flavor that melts beautifully on toast, pancakes, and vegetables, making everyday meals more enjoyable. The texture is smooth and easy to spread straight from the fridge, which is a big plus for busy mornings. I also appreciate that it delivers great taste without feeling heavy, making it a nice alternative to traditional butter. Whether I'm using it for cooking, baking, or just spreading on warm bread, it adds a comforting, classic flavor every time. Overall, it's a reliable staple that balances taste, convenience, and versatility—definitely something I like to keep in my fridge.

[This review was collected as part of a promotion.] I am really impressed with how much it does taste like real butter and although I still prefer real butter it's a great healthier alternative. It's delicious on bagels and toast and easy to spread. The container is well made, reusable, and long lasting.

[This review was collected as part of a promotion.] I was so excited about getting this 🧈. I love this spread ever since I was a kid. It gets with my toast, bagels, and other uses. The consistency of the butter is amazing and the value of the butter is a good portion.

[This review was collected as part of a promotion.] After trying I Can't believe it's not butter, my view of butter alternatives has expanded. While I enjoy the taste of real butter, often it's not as easy to get that spreadable consistency from my stick of butter. I liked that ICBINB gives a healthful alternative to butter in this creamy spread, made of good oils and vitamins. ICBINB spreads and melts into my toasted bagel with ease and tasted close to butter without compromising the creamy texture which I like. Overall, I was pleased to see that ICBINB contains good stuff (Omega -3 ALA, rich in Vitamins A, C, E, and B12) that spreads with ease and is a healthful butter alternative.

[This review was collected as part of a promotion.] very nice 👍🏻 tastes good . Love this butter! 😍 Rich, creamy flavor that makes everything taste better . Smooth and spreadable, perfect for power taste of butter on a toast, baking, or just eating straight from the knife (no judgment . Definitely a pantry staple .

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

Always a great product, love that it comes in a 2 pack, much easier to store.

Love ICNB and was delighted to see it in SAM'S CLUB coolers....much better than the others you usually have.