[This review was collected as part of a promotion.] So I don't mind this for fake butter. I am a real butter fan and will probably return to using real butter when this is gone... because honestly real butter is healthier for you and your body knows how to process it better, but taste wise this isn't bad. The price isn't horrible, and if someone has an issue with actual butter then this is not a bad substitute. If I were not such a stickler for real ingredients, and I haven't always been, then this would be a staple product in my refrigerator. I day this because once upon a time it was my preferred brand.

[This review was collected as part of a promotion.] I love the butter and that it has added vitamins, I use it to make my sausages in the stove top. I also used it to make garlic butter. It's easy to open and very soft, easy to dig into. I love how convent it is and how the top is easy to come off but it can also close back up.

[This review was collected as part of a promotion.] I received I Can't Believe It's Not Butter! Original Spread from Influenster for free in exchange for my honest review. I've never purchased this spread before because I didn't think I would like it since it's not butter. Let me tell you, while this isn't butter and I won't pretend that it tastes like butter because it doesn't, this spread is still absolutely great! I was surprised how much I enjoyed this and my husband loves it! This spreads so easily right out of the fridge versus butter, which you literally have to soften in the microwave or on the counter at room temperature to spread remotely this easily. It has a yummy creamy flavor which I really like and was perfect to put on my cornbread. While I am a butter girl through and through, this has its time and place for sure and I will absolutely be keeping this in my fridge from now on!

[This review was collected as part of a promotion.] The I Can't Believe It's Not Butter Original Spread is surprisingly good! It's creamy, easily spreadable, and has an amazing flavor without any aftertaste. I really like that its got fewer calories than traditional butter and has added vitamins, plus the American Heart Association seal. Additionally, the container works well, and is a good size for the price, so its a win any way you look at it!

[This review was collected as part of a promotion.] This wasn't my favorite. I'm not sure if I got a bad batch, but the texture was very liquid and didn't resemble butter at all for me. It didn't spread the way I expected, and the consistency threw me off. Overall, it just wasn't what I was looking for in a butter alternative.

[This review was collected as part of a promotion.] I grew up on butter and is now a staple in my own household. I was excited to try I cannot believe it's not butter because this is one I see a lot but never tried. While it's lighter than real dairy, it hits those salty notes perfectly, especially when melted over a warm piece of toast. The biggest win is definitely the convenience; unlike real butter, it's perfectly spreadable the second it leaves the fridge, so you'll never tear your bread again. Is it an exact replica of a stick of Kerrygold? No. But for an everyday spread that's easy to use and tastes genuinely good, it's a classic for a reason.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original is a surprisingly tasty buttery spread with a smooth, creamy texture and rich flavor. It melts well on toast and works great for cooking or baking, giving that classic buttery taste without feeling too heavy. A convenient, budget-friendly option for everyday use that still delivers on flavor

[This review was collected as part of a promotion.] I was given a gift card to purchase this product for free in exchange for an honest review. I live cooking and baking and this butter is great for both. Perfect for the holidays when we all cook so much. I would recommend this product

[This review was collected as part of a promotion.] I haven't used ICBINB since I was a kid, it hasn't changed much over the years. It's just as I remember. It has a buttery taste to it and easier to spread than cold butter. A bit healthier than real butter. But I don't like cooking with it and it doesn't melt the same. I would use this for toast so I don't tear it to shreds when buttering it or for a sandwich. Otherwise I'll still to real butter for flavor and taste. Decent overall tho if you're trying to cut calories or want to get away from animal based products.

[This review was collected as part of a promotion.] Hi steer clear as much as possible of heavy fats that are often found in dairy but I can't Believe it's Not butter is the exception. No trans fat, low in sodium and carbs. It tastes fantastic and always spreads on very smoothly. There is also a vegan version which is absolutely delicious as well. I'm a fan