[This review was collected as part of a promotion.] Can't Believe It's Not Butter Light is delicious, just like the original, but with fewer calories. - it has a distinct flavor all its own. I like it especially on toast which is how I've been using it so far. Comparatively speaking it appears to be lower in fats and oils than others, however it's still a processed food item. It does have a creamy texture and smooth consistency making it easy to spread and it melts rather smoothly. I feel like flavor wise it doesn't have as strong of a butter flavor as natural butter that depending on your taste preferences this may be appealing to you. The swirl on top was so pretty that I hesitated to dip my knife into it and ruin the design for the first time. Oh no! I would recommend this to a friend if you were looking for a butter alternative that is low in fats and oils.

[This review was collected as part of a promotion.] I use I Can't Believe It's Not Butter on everything. It spreads easily. It tastes great. It's a good price. I use it on veggies, bread, in recipes. I even like the shape of the packaging because it fits well in the fridge.

[This review was collected as part of a promotion.] I've never really tried. I can't believe it's not butter, but it is so delicious. I love this small size. It's a great amount. The value is so functional and I love that. I can eat this with toast and it'll taste so good.

[This review was collected as part of a promotion.] I was so excited about getting this 🧈. I love this spread ever since I was a kid. It gets with my toast, bagels, and other uses. The consistency of the butter is amazing and the value of the butter is a good portion.

The new flavor for I can't believe it's not butter it's absolutely disgusting. I thought I bought a bad “batch” and bought a new container — realized it was in fact changed. Will be going with another brand after 30+ years because of how gross the new taste is. It's extremely disappointed — if it's not broke, don't fix it.

[This review was collected as part of a promotion.] I haven't tried a product by this brand since I was a child so I wasn't sure what to expect. The flavor was excellent (even better than my usual favorite). It spreads smoothly on foods like bagels and melts as expected. The tub is a convenient size although there is a bigger version if you need it

[This review was collected as part of a promotion.] This is absolutely amazing butter spread. The texture is smooth and rich tasting. I love this smell it's a fresh Buttery smell. It's very good for people to have healthy food on diet. People who need low sodium foods so butter is pretty good low sodium but watch out what you eat. A product that is true to its claim. I will continue to purchase again.

[This review was collected as part of a promotion.] I really like the "I can't believe it's not butter" original spread. It goes great on any kind of toast, mixed in with cooked vegetables, and is overall excellent to use for cooking or baking foods.

[This review was collected as part of a promotion.] Love this product! The design is great and I love the smaller container they offer so it fits better in the Fridge. The packaging is durable and isn't flimsy, so it's easy for my toddler to grab. I love it for multi things but especially pancakes.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is an outstanding choice for anyone looking for a vegan alternative without compromising on flavor. The moment you spread it on toast or melt it into a recipe, it perfectly mimics the rich, creamy taste of real butter but without any dairy. It's smooth, indulgent, and has that familiar buttery flavor that makes every bite satisfying, making it a great option for both everyday use and special recipes. What really sets it apart is how thoughtfully it's crafted as a vegan option. You get all the flavor and texture you love from traditional butter, but it's entirely plant based, which makes it a guilt free choice for those avoiding dairy. Whether you're cooking, baking, or just spreading it on bread, it's an easy way to enjoy that classic buttery taste without compromise.