[This review was collected as part of a promotion.] This butter spread tastes very good and has excellent quality. It's easy to spread on my toast or on my baked potato. It tastes better than any butter. It is delicious and I don't miss other butter brands.

[This review was collected as part of a promotion.] I really enjoyed how it went right from the fridge to being able to spread so easily. I tried this with my scrambled eggs and it cooked up really good and it spread perfectly on a piece of bread and didn't make the bread crumbly. I enjoyed the portability of the tub and how easy it was to take around the kitchen. Great price for the amount of butter spread you get also. This is versatile and can be used for a lot of different things. I am impressed and enjoyed the flavor.

[This review was collected as part of a promotion.] it has a creamy texture and a buttery tast. it is easy to store in the frige and an easy to use container. just the right size for my family's needs. good weight. sturdy container material. no assembly.

[This review was collected as part of a promotion.] Consistency of butter and cooks just as great. I used the “Not Butter” to sear your chicken thighs. I like that there was no learning curve to smoke temps or with the exchange of heat from butter to this alternative. I began by using the butter between low and medium heat with the butter burning at further higher temps. Like butter the flavor worked as a compliment to the dish without an unfamiliar texture or aftertaste. Overall, I enjoyed using the “Not Butter” and will continue to use as an alternative.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter is a staple in my kitchen! It tastes great and has a smooth, buttery flavor that works perfectly for so many things. I use it for cooking, baking, sautéing, and spreading on toast or veggies. It melts well and adds just the right amount of flavor without being overpowering. Super versatile and delicious—highly recommend!

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original lives up to its name with a creamy texture and buttery flavor that's surprisingly close to the real thing. It spreads effortlessly straight from the fridge, making it a convenient choice for toast, bagels, or sautéing vegetables. The light, slightly salty taste enhances dishes without overpowering them, and it melts beautifully over warm foods. As a plant-based alternative, it's a solid option for those watching their cholesterol or avoiding dairy. While purists may still prefer real butter for baking, this spread holds its own in everyday use. Budget-friendly and versatile, it's a staple worth keeping in the fridge.

[This review was collected as part of a promotion.] This buttery spread is delicious and great for cooking! It is super easy to remove from the container in the desired amount and it is easy to spread onto bread/crackers. The container is great for keeping the spread fresh in the refrigerator. The spread melts well over heat. I have used it for sauteeing/basting and it has worked great. The flavor holds up well and my whole family enjoys it!

[This review was collected as part of a promotion.] I never had this brand of butter, I heard this brand on TV and I really thought, it was an interesting brand. Just because of the name " I can't believe it's not butter" especially when the ads came out for this brand, it intrigued me a little bit more. I used as much as possible for this review because the smell of butter always warms up my heart. It makes me feel at home especially when it's been used as a cooking ingredient or a condiment for a snack. The butter spreads really well, the bread slice wasn't doing its best and all I needed was just the butter for it to feel like a fulfilling snack. I loved the color of the butter it is a warm yellow, that doesn't look artificial and the butter melts easily into the palate, it didn't taste greasy, which is what it is supposed to do. I like the package of the butter it's a good size and it is also sturdy for multiple uses

[This review was collected as part of a promotion.] I received this product in exchange for my review, and I'm happy to share my thoughts because I really enjoy eating it. The texture is similar to whipped butter, making it very light and easy to spread. It tastes very similar to real butter, with a rich, creamy flavor, and I especially enjoy using it on toast and bagels. I also like that it has less fat than real butter, making it a great alternative for everyday use. The tub is easy to open, and I actually prefer it over butter in paper because it's more convenient and keeps the spread soft and ready to use. Overall, I'd recommend this for anyone who wants a lighter, convenient alternative to butter without sacrificing flavor.

[This review was collected as part of a promotion.] Before buying for campaign, i did use this kind of butter for my whole family in cooking. i love these butter as the name of it. I can imeat with bread or easy use as oil for stir fry . Its so so delicious and smell so buttery .