[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter tastes surprisingly good and creamy. It spreads easily and works well on toast and cooking. A lighter option than butter that still gives good flavor without feeling heavy.

[This review was collected as part of a promotion.] Love this product! The design is great and I love the smaller container they offer so it fits better in the Fridge. The packaging is durable and isn't flimsy, so it's easy for my toddler to grab. I love it for multi things but especially pancakes.

[This review was collected as part of a promotion.] I promise this photo does not do this butter justice - apologies! But it's amazing! I can't even taste the difference between this and the brand we used to use. I had some stuffed cheese and pesto pasta, so was looking for a simple sauce that wouldn't compete with those flavors. A good dab of this butter was perfect! I didn't tell my husband it was different and he didn't even notice

[This review was collected as part of a promotion.] I never had this brand of butter, I heard this brand on TV and I really thought, it was an interesting brand. Just because of the name " I can't believe it's not butter" especially when the ads came out for this brand, it intrigued me a little bit more. I used as much as possible for this review because the smell of butter always warms up my heart. It makes me feel at home especially when it's been used as a cooking ingredient or a condiment for a snack. The butter spreads really well, the bread slice wasn't doing its best and all I needed was just the butter for it to feel like a fulfilling snack. I loved the color of the butter it is a warm yellow, that doesn't look artificial and the butter melts easily into the palate, it didn't taste greasy, which is what it is supposed to do. I like the package of the butter it's a good size and it is also sturdy for multiple uses

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original is a smooth, easy-to-spread alternative to traditional butter. It has a rich, buttery flavor that works well on toast, bread, and vegetables. The texture stays soft straight from the fridge, making it very convenient for everyday use. It melts nicely and can be used for light cooking and baking. The spread is lower in saturated fat compared to regular butter and contains omega-3 ALA. While the price can be slightly higher than some other spreads, the taste and quality make it worth it. Overall, it's a flavorful and versatile option for those looking for a butter substitute.

[This review was collected as part of a promotion.] This spread was really good. It was soft and easy to spread. The color was pretty yellow but it gave a nice buttery flavor. It also had a hint of salt and creamy. The container was compact and fit well in the refrigerator. The lid fit on pretty securely so I think it would remain pretty fresh. This would've great to use on toasted or bread or even for cooking if needed, overall it's convenient and had a great price point.

[This review was collected as part of a promotion.] It is amazing how it spreads so easily and quickly with a soft consistency it tastes so delicious with my pancakes! I also added some to when I was cocking the pancakes for a little extra moisture and it works really well so it is a perfect texture and a great way to substitute it for butter!

[This review was collected as part of a promotion.] I received I Can't Believe It's Not Butter! for free from Influenster in exchange for my honest review, and I really enjoyed it. The taste is rich and buttery, just like real butter, and the texture is very smooth and creamy, making it easy to spread. The container is eye-catching and modern, and I love that it's easy to open, which is always a plus. It works perfectly on toast, melting nicely, and it also makes scrambled eggs taste delicious, adding great flavor without being greasy. Overall, this is a great product that delivers on taste, texture, and convenience. I would definitely keep this in my kitchen and recommend it to others. It's made of great materials easy to recycle. And the lids make no noise.

[This review was collected as part of a promotion.] This product Taste of resembles butter it's a great butter alternative I used it to fry my eggs and I noticed it doesn't burn as fast as butter have the great taste and cheaper than butter and that's calories than butter I don't quite pleased with this product it's very creamy and smooth