[This review was collected as part of a promotion.] I love this stuff! It tastes exactly like real butter. Bonus is that it's dairy free! I like it on toast. The shelf life is pretty long, 6 months after I bought it. It's very easy to spread. A little bit goes a long way!

[This review was collected as part of a promotion.] My family likes I Can't Believe It's Not Butter because it delivers the creamy, rich taste we want without feeling as heavy as traditional butter. It spreads easily straight from the fridge, which makes everyday cooking and snacking more convenient—no waiting for it to soften. The flavor is smooth and familiar, enhancing toast, vegetables, and baked dishes without overpowering them.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original is a smooth, easy-to-spread alternative to traditional butter. It has a rich, buttery flavor that works well on toast, bread, and vegetables. The texture stays soft straight from the fridge, making it very convenient for everyday use. It melts nicely and can be used for light cooking and baking. The spread is lower in saturated fat compared to regular butter and contains omega-3 ALA. While the price can be slightly higher than some other spreads, the taste and quality make it worth it. Overall, it's a flavorful and versatile option for those looking for a butter substitute.

[This review was collected as part of a promotion.] It is amazing how it spreads so easily and quickly with a soft consistency it tastes so delicious with my pancakes! I also added some to when I was cocking the pancakes for a little extra moisture and it works really well so it is a perfect texture and a great way to substitute it for butter!

[This review was collected as part of a promotion.] This butter is delicious. It spreads smoothly on toast and melts well while cooking. I think the price is a bargain considering how long it lasts. It keeps well in the refrigerator and stays soft. The packaging is easy to handle and store. The container is sturdy and the packaging is simple.

[This review was collected as part of a promotion.] I was very surprised at how much I actually liked this product. I love that it's made with simple ingredients and it work on so many different things. My personal favorite is to spread it on toast and sprinkle some sugar on top.

[This review was collected as part of a promotion.] I can't believe it's not butter is my all time favorite butter alternative it's creamy easy to spread and taste fantastic in my opinion even better than real butter I highly recommend this product you can't go wrong

[This review was collected as part of a promotion.] I really enjoy the flavor of this Original Flavor I can't believe it's not butter brand spreadable like butter. It's not super fake flavored. The texture is great. It melts easily. The ingredients are supposed to not be bad for you. The container is convenient and easy to open as well.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original Spread has a smooth, creamy consistency that spreads easily straight from the fridge. It melts well on toast, vegetables, and cooking without leaving a greasy feel. The flavor is light and buttery, making it a great everyday option. The container is easy to store and clean, and it performs well for both cooking and baking.

Years “ I can't Believe it's not Butter” has been #1. When I visited the store to shop, and seen the container changed colors…my heart dropped. I was checking behind the new colors in hopes of finding an old color container. Shame. That's same day I visited other stores and it seemed everyone synchronized the old with the new. What makes it worst is the taste changed too. Now I'm shopping for actual butter because the taste is not so great. Whomever chose to change for whatever reason…I hope it was worth it. Cholesterol watcher Merry Christmas