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Customer reviews for I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.) for
I Can't Believe It's Not Butter Original Vegetable Oil Spread (45 oz., 2 pk.)
4.1 out of 5 stars
stars4,066 ratings3,943 reviews
  1. 5 stars65% (2,628)
  2. 4 stars15% (595)
  3. 3 stars4% (150)
  4. 2 stars3% (109)
  5. 1 star14% (584)

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Showing 221-230 of 3,943 reviews
Feb 3, 2026
Anonymous
5 out of 5 stars review

Tastes like butter!

[This review was collected as part of a promotion.] This is a great "butter" spread that looks and smells and tastes just like butter. The packaging is bright and easy to open. This size is perfect for most families and will last a long time. The power of choice for what you put into your body is easy when you have options like this product. I highly recommend this product.

Review from influenster.com
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Jan 10, 2026
New ICBINB Hater
1 out of 5 stars review

"New" TERRIBLE TASTE!!!!

Absolutely horrible taste now. You couldn't just leave a good thing alone could you?! When I noticed the little "creamy!" printed on the container and the container itself changed from bright yellow, I knew the product had changed. Tried it anyway, nope! In the garbage it went. Don't know who's making the decisions there but WOWZA!! What a royal screw up!! You'll be noticing sales plummeting!

Review from icantbelieveitsnotbutter.com
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Dec 21, 2025
jenniferc113_2444
5 out of 5 stars review

Smoothest spread out there

[This review was collected as part of a promotion.] This i can believe its not butter is the perfect spread for toast and addition to other meals. It is soft and easily spreadable. Light spread but packs a good flavor. You have the ability to use a little or a lot and share for the table. Consistent spread.

Review from influenster.com
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Dec 27, 2025
anne23_9493
5 out of 5 stars review

Great taste

[This review was collected as part of a promotion.] I have been purchasing this brand for a couple years now. Tastes great, healthier than ordinary butter, and it is soft and easily spreadable. Comes in a great easy to seal tub that keeps the butter fresh. I would definitely encourage people to try it.

Review from influenster.com
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Dec 22, 2025
ggrant83_9863
5 out of 5 stars review

Great

[This review was collected as part of a promotion.] I use I Can't Believe It's Not Butter on everything. It spreads easily. It tastes great. It's a good price. I use it on veggies, bread, in recipes. I even like the shape of the packaging because it fits well in the fridge.

Review from influenster.com
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Dec 19, 2025
skylars_2788
3 out of 5 stars review

Good to have in the fridge!

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter really lives up to the name. It has a smooth, creamy texture with a rich, buttery flavor that works perfectly in so many ways. It melts beautifully and is amazing for cooking, especially in homemade mashed potatoes, giving them a creamy and flavorful finish. It’s also just as good kept simple as a spread for toast—easy to spread and delicious every time. Yummy and definitely a staple in my kitchen.

Review from influenster.com
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Jan 4, 2026
jamib4_1085
3 out of 5 stars review

Good tasting butter substitute

[This review was collected as part of a promotion.] I can't believe it's not butter original creamy spread does not taste too bad. It has a nice silky consistancy the flavor is buttery, but truly you can tell it's not real butter. You get 15oz in a nice container which is 30- 1 tbsp servings per container. It is 60 calories per serving, with 6 g of fat 2 g of saturated fat, it contains no hydrogenated oils. Overall a decent butter substitute I would buy again.

Review from influenster.com
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reply from Team Unbelievable

Glad to hear you enjoyed the smooth texture and found it a solid option as a butter substitute. Thanks for sharing your thoughts 💛

Jan 15, 2026
meshel_r_3032
5 out of 5 stars review

Super buttery and delicious 😋

[This review was collected as part of a promotion.] I really like I Can't Believe It's Not Butter! The taste is smooth and buttery, and it spreads easily right out of the fridge. It works great on toast, bread, and for cooking. I also like that it's lighter than regular butter but still flavorful

Review from influenster.com
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Jan 1, 2026
helen1507_7992
5 out of 5 stars review

I Can't Believe It's Not Butter! Original is a smo

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original is a smooth, easy-to-spread alternative to traditional butter. It has a rich, buttery flavor that works well on toast, bread, and vegetables. The texture stays soft straight from the fridge, making it very convenient for everyday use. It melts nicely and can be used for light cooking and baking. The spread is lower in saturated fat compared to regular butter and contains omega-3 ALA. While the price can be slightly higher than some other spreads, the taste and quality make it worth it. Overall, it's a flavorful and versatile option for those looking for a butter substitute.

Review from influenster.com
Helpful?670O7M4210NA13594011152
reply from Team Unbelievable

Pretty unbelievable how easy it is to use every day, right? 😄 We’re glad you enjoyed the smooth texture, rich flavor, and versatility. Thanks for sharing your experience 💛

Dec 26, 2025
tcouture20_4436
5 out of 5 stars review

The better butter

[This review was collected as part of a promotion.] Used this to make some garlic butter tuna sliders and it was a hit. I love the fact that it’s not extremely salty and it takes well to heat. Love the fact it’s not a table of contents for ingredients and all the ingredients are things you can pronounce . Definitely a keeper

Review from influenster.com
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