[This review was collected as part of a promotion.] This is a great "butter" spread that looks and smells and tastes just like butter. The packaging is bright and easy to open. This size is perfect for most families and will last a long time. The power of choice for what you put into your body is easy when you have options like this product. I highly recommend this product.

Absolutely horrible taste now. You couldn't just leave a good thing alone could you?! When I noticed the little "creamy!" printed on the container and the container itself changed from bright yellow, I knew the product had changed. Tried it anyway, nope! In the garbage it went. Don't know who's making the decisions there but WOWZA!! What a royal screw up!! You'll be noticing sales plummeting!

[This review was collected as part of a promotion.] This i can believe its not butter is the perfect spread for toast and addition to other meals. It is soft and easily spreadable. Light spread but packs a good flavor. You have the ability to use a little or a lot and share for the table. Consistent spread.

[This review was collected as part of a promotion.] I have been purchasing this brand for a couple years now. Tastes great, healthier than ordinary butter, and it is soft and easily spreadable. Comes in a great easy to seal tub that keeps the butter fresh. I would definitely encourage people to try it.

[This review was collected as part of a promotion.] I use I Can't Believe It's Not Butter on everything. It spreads easily. It tastes great. It's a good price. I use it on veggies, bread, in recipes. I even like the shape of the packaging because it fits well in the fridge.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter really lives up to the name. It has a smooth, creamy texture with a rich, buttery flavor that works perfectly in so many ways. It melts beautifully and is amazing for cooking, especially in homemade mashed potatoes, giving them a creamy and flavorful finish. It’s also just as good kept simple as a spread for toast—easy to spread and delicious every time. Yummy and definitely a staple in my kitchen.

[This review was collected as part of a promotion.] I can't believe it's not butter original creamy spread does not taste too bad. It has a nice silky consistancy the flavor is buttery, but truly you can tell it's not real butter. You get 15oz in a nice container which is 30- 1 tbsp servings per container. It is 60 calories per serving, with 6 g of fat 2 g of saturated fat, it contains no hydrogenated oils. Overall a decent butter substitute I would buy again.

[This review was collected as part of a promotion.] I really like I Can't Believe It's Not Butter! The taste is smooth and buttery, and it spreads easily right out of the fridge. It works great on toast, bread, and for cooking. I also like that it's lighter than regular butter but still flavorful

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original is a smooth, easy-to-spread alternative to traditional butter. It has a rich, buttery flavor that works well on toast, bread, and vegetables. The texture stays soft straight from the fridge, making it very convenient for everyday use. It melts nicely and can be used for light cooking and baking. The spread is lower in saturated fat compared to regular butter and contains omega-3 ALA. While the price can be slightly higher than some other spreads, the taste and quality make it worth it. Overall, it's a flavorful and versatile option for those looking for a butter substitute.

[This review was collected as part of a promotion.] Used this to make some garlic butter tuna sliders and it was a hit. I love the fact that it’s not extremely salty and it takes well to heat. Love the fact it’s not a table of contents for ingredients and all the ingredients are things you can pronounce . Definitely a keeper