[This review was collected as part of a promotion.] I really like I Can't Believe It's Not Butter! The taste is smooth and buttery, and it spreads easily right out of the fridge. It works great on toast, bread, and for cooking. I also like that it's lighter than regular butter but still flavorful

[This review was collected as part of a promotion.] So I don't mind this for fake butter. I am a real butter fan and will probably return to using real butter when this is gone... because honestly real butter is healthier for you and your body knows how to process it better, but taste wise this isn't bad. The price isn't horrible, and if someone has an issue with actual butter then this is not a bad substitute. If I were not such a stickler for real ingredients, and I haven't always been, then this would be a staple product in my refrigerator. I day this because once upon a time it was my preferred brand.

[This review was collected as part of a promotion.] My family likes I Can't Believe It's Not Butter because it delivers the creamy, rich taste we want without feeling as heavy as traditional butter. It spreads easily straight from the fridge, which makes everyday cooking and snacking more convenient—no waiting for it to soften. The flavor is smooth and familiar, enhancing toast, vegetables, and baked dishes without overpowering them.

[This review was collected as part of a promotion.] It spreads so easily straight from the refrigerator, it has a buttery, creamy taste that goes good on toast, vegetables, or whatever you choose. It just melts so easily. A great alternative to lite oil in cooking also.

[This review was collected as part of a promotion.] I Can't Believe It's Not Butter! Original Spread is smooth, creamy, and easy to use straight from the fridge. It spreads evenly on toast without tearing the bread and melts nicely on warm foods like vegetables or pancakes. The texture is light and consistent, and it gives foods a buttery look and flavor without being too heavy. I like how convenient it is for everyday cooking, baking, and quick meals. It's a reliable staple to keep on hand.

[This review was collected as part of a promotion.] I've always loved I can't believe it's not butter, since I was a little girl! It's a great option for topping your favorite foods. A little goes a long way and adds a lot of flavor. I honestly prefer it over butter as a spread, less so when I'm cooking. Great value, low in saturated fat. I'm not sure it's “healthy” but it's a perfectly fine addition in reasonable amounts.

[This review was collected as part of a promotion.] After trying I Can't believe it's not butter, my view of butter alternatives has expanded. While I enjoy the taste of real butter, often it's not as easy to get that spreadable consistency from my stick of butter. I liked that ICBINB gives a healthful alternative to butter in this creamy spread, made of good oils and vitamins. ICBINB spreads and melts into my toasted bagel with ease and tasted close to butter without compromising the creamy texture which I like. Overall, I was pleased to see that ICBINB contains good stuff (Omega -3 ALA, rich in Vitamins A, C, E, and B12) that spreads with ease and is a healthful butter alternative.

[This review was collected as part of a promotion.] Alright so i get it's not real butter but I still like the taste of it. There's something nostalgic about this tub. You can use it basically on any dish and it doesnt smell weird or anything. I would recommend if you cant have butter in your diet, I would do my research first though.

[This review was collected as part of a promotion.] The appearance of the spread, as well as its taste, are good. It is very easy to use from opening the easy open plastic film to spreading the product. The container is eye catching. My daughter and I both noticed a more unpleasant smell than the margarine we are used to. Seemed to be an oil smell that I wish was not there. Other than that, we both enjoyed using this on our toast.

[This review was collected as part of a promotion.] It was pretty good. It was firmer straight out of the fridge than my usual brand so I'd suggest letting it sit out for a while to be more spreadable. Other than that it was good and could be used as a substitute in many different recipes.