[This review was collected as part of a promotion.] I haven't purchased ICBINB in a long time and now I don't know why! I love it! You'd never know it wasn't actually butter. It's creamy and spreads smoothly over anything. I will dedicate be purchasing it more often!

[This review was collected as part of a promotion.] I personally like dairy butter but this one is equally good in taste and has less fats and calories. Texture is smooth and can be easily used at room temperature. I've been using this brand butter for almost 2 yrs and really liked it. Goes well with all kinds of food items that needs toasting or sautéing. Thanks influenster for sending gift card for the product.

[This review was collected as part of a promotion.] So have you used I can’t believe it’s not butter for as long as I can remember so this was it needs a decision to try. I love the size of the package because it doesn’t mean I know from my household. It’s not gonna go bad. It’s just I mean to me I just I love it. I don’t know what else to say.

[This review was collected as part of a promotion.] Although I much prefer real butter, this butter spread is a good alternative and is so silky smooth and creamy. The flavor is good and it's so easy to spread. I like the convenience of a butter alternative like this.

[This review was collected as part of a promotion.] Yummy! This butter is packaged in an easy to use container which makes setup and cleanup so easy! No assembly required, you just pop open the lid and spread this butter on all your treats! Very delicious and creamy. I will definitely buy this again as I forgot how good their products are!

[This review was collected as part of a promotion.] I promise this photo does not do this butter justice - apologies! But it's amazing! I can't even taste the difference between this and the brand we used to use. I had some stuffed cheese and pesto pasta, so was looking for a simple sauce that wouldn't compete with those flavors. A good dab of this butter was perfect! I didn't tell my husband it was different and he didn't even notice

[This review was collected as part of a promotion.] I used this for toast and it spreads like a dream! It being in a tub is ideal for storing and keeping in the fridge. I would absolutely buy this again for the price and quantity. I love that I don't have to let it sit out to soften and it's ready to use immediately.

[This review was collected as part of a promotion.] This was a lifesaver Xmas Eve! We were preparing to have baked potatoes & chili for a Xmas Eve dinner. When I realized I didn't have my normal margarine. I received I Can't Believe it's Butter free for a review! It ended up being a dinner saver, tasted wonderful and worked great on our baked potatoes. I loved the rich, creamy texture and the flavor was like butter. My guest never knew the difference from “real” butter. Great taste in a resealable tub. Definitely will rebuy.

[This review was collected as part of a promotion.] I love a good piece of toast and I went without jelly to really take in the creamy butter flavor. I Can’t Believe It’s Not Butter lives up to its name. It was very good - easy to spread and melted quick. The packaging is easy to read showing all the nutrients and bonus - there’s a link to scan for recipes! Great product!

[This review was collected as part of a promotion.] This butter is pretty good. It comes out the container like scraping up butter. It melts very well on warm toast. It doesn't feel like a margarine style butter at all. For me it tasted creamy and a light butter taste not salty at all. Overall it was pretty good, works great as a spread and in recipes for biscuits too.