Used it faithfully since the first day I saw it on the store shelves. We have two kind in our house and when the other runs out everyone goes for the ICBINB.

Only butter I use, except for baking!  We use I Can't Believe It's Butter on everything.  I has the same taste as butter.  Easy to use and keep in the refrigerator.  

I've been using this product for quite a few years now. My entire family LOVES it. Great taste, quality and have even used it in some baking. Will keep on using this for years to come.

[This review was collected as part of a promotion.] I recieved a free sample from smiley360 and tried it. we all love it at my house. i will continue to buy in the future

I don't know why you changed the Original Spread - product and packaging. Really don't like the taste or texture. I haven't been able to make a decent grilled cheese sandwich for my husband.

[This review was collected as part of a promotion.] I honestly believe I Can't Believe It's Not Butter is the BEST !! I have been using it for 20 plus years. Have no intentions of switching.

[This review was collected as part of a promotion.] My family and I have always enjoyed this product and I feel safe in knowing it's good for their health as well. "I received a free product for the purpose of my review. Opinions are 100% my own."

We definitely prefer I Can't Believe It's Not Butter to any other spread products and have actually put it in a dish without the packaging and everyone thought it was a special spread I made!

After years and years of consuming your product, we will have to look for something else, as my husband absolutely does not like this new recipe. You can't change up a recipe and expect all the old customers to like it.

I love this product! I cannot have real butter due to a lactose intolerance and this tastes closes to the real thing I have tried in a long time! I use this for baking and eating and spreads well on toast.