Once I started using I Can't Believe It's Not Butter, it has remain the only spread I have used to eat with bread, sandwiches, corn... You name it. My whole family loves the taste even just by itself on toasted french bread.

Best for me to use as boiling it with butter for pastas to using it for smash potatoes and so on.... creamy buttery not so thick and greasy just the right of both salt and sweet. V

Love that it comes in a tub. Makes it super easy for me when I need a scoop of butter for cooking. This brand is also really good for spreading on bread or used to cook with. It’s not butter but it definitely tastes like it!

The "New" spread has a very offensive flavor compared to the original I have been using for the last decade or longer. I am heading to the store to buy another brand since I just threw out the new LARGE container I purchased 2 days ago.

The new formulation is oiler in appearance and taste than its predecessor. It looks and acts less like butter. After many years of using this product, we are looking at buying something else.

[This review was collected as part of a promotion.] First time trying the new I Can't Believe It's Not Butter spread and was pleasantly surprised with the creamy goodness. The new, simple formula is healthier while providing good taste and texture.

We love using ICBINB because it spreads easily on everything straight out of the fridge! We have tried other similar products that aren't as user friendly.

This is the one "butter" product that is in our fridge at all times. Love the flavor, texture and spreadability - and we've tried different brands but always come back to ICBINB.

[This review was collected as part of a promotion.] My family like the taste and creaminess of I cant Believe its not butter. we use it in rolls, biscuits, even pancakes. Since trying this for free. We now use it daily.

Best tub of butter. I prefer butter like this it’s a lot more and easy to spread on your roll or waffles easy for kids to use as well. It taste really good too. I would definitely buy again.