Product is a great for every day use. Able use because of good consistency and taste for a large variety of breakfast items, as well as cooking needs.

We used I can't Believe it's not Butter for years and loved it. It's not as good since you changed the recipe. Too soft and not as flavorful. Why did you change it? Never change a good thing! Sorry but I think we will have to try something else.

As a senior male doing my own cooking, I don't burn my eggs in the morning. I put them in a bowl, scramble them and add I can't believe it's not butter.. Into the Microwave, and 2 minutes later Breakfast. Same for other foods.

New recipe is all water. Not to bad on bread but melts and makes anything hot like toast soft/mushy. Used to be exclusive margarine. Now looking for alternates. The stick form seems to still be the old recipe.

I use I Can't Believe It's Not Butter for anything and everything that calls for butter or margarine. Including cooking and baking. I would use nothing else.

I have used ICBINB for a long time now. Am thinking I love the new packaging. It has gone up in price quite a bit but have to use something somewhat healthy.

the taste was so good I almost ate it right out of the package. it reminded me of back on the farm, eating fresh made butter with hot cornbread. only I don't have to churn it.

I like the product but the new size doesnt fit my butter dish its to long so I quit buying it go bck to the other shorter fstter size not buying a whole new set of china just to fit your product

[This review was collected as part of a promotion.] Received product free for review! Easy to spread,great taste. My whole family loved it,we used it in recipes, spread on toast and muffins. I already have to buy a new tub;) Great product.

I have been purchasing I Can't Believe It's Not Butter for years. I love the taste, spreadability and quality of the product. The new packaging is easier to store but contains the same quality product.