I cant beleieve its not butter is a regular staple in my house. I not only use the tub margarine to bake with, I also use the spray bottle on potatoes and vegetables I cook on a daily basis for dinner.

my husband and I both use I Can't Believe it's Not Butter, it has a wonderful taste, When I first asked my husband to try it, I was not sure if he would like it but to my surprise he did.

I wish I could order on the Internet and have it shipped to my house as I do with coffee creams and other stuff that comes in a insulated package pack with ice

[This review was collected as part of a promotion.] I received a sample of this from Smiley360. It was by far the best butter I have ever tried. It has a great taste and spreads very nicely. I also love the stackable tub it comes in.

It's a great butter but the guy in the commercial with the long hair isn't the reason I buy it, you should use a more realistic commercial just saying, love the butter though

[This review was collected as part of a promotion.] I am a pretty loyal brand user... or I thought I was until I tried ICBINB! I have since switched from using a different brand to this one! love it!

[This review was collected as part of a promotion.] I was very hesitant on trying this product but I'm glad I did! Taste great and it's a much healthier alternative!

I Can't Believe It's Not Butter ~ Is just what it say's .. It taste Like butter, and easy to spread right out of the fridge ~ Have Enjoyed this product for Years ~

We have used ICBINB for years. I use it to cook eggs, saute veggies, and my hubby uses it on his toast every morning. It just makes all food taste better and our day a little brighter!

I love I can't believe it's not butter, so creamy and a lot less of the bad stuff. use it in baking and everyday use. Would love to see more coupons and rebates for this product.