I always used to use country crock, but once you taste I can't believe it's not better, you can't go back! This is what butter is supposed to taste like in my opinion! It's a little bit more pricey than other brands, but it is the best!

[This review was collected as part of a promotion.] I really love I can't blieve it's not butter....I might would consider buying it more often, but it is a little out of my budget. It is a little pricey.

I loved butter for years. Couldn't break the butter habit...until....until I tried I Can't Believe It's Not Butter. Besides the benefits, less calories and losing some weight not eating butter, this product is great. Give it a try.

[This review was collected as part of a promotion.] This is my new favorite. Not sure why I haven't tried before. So creamy and spreadable. Tastes great on everything!

This is just not the same flavour as the butter I know and love. I tried this on toast and I ended up throwing it out. Unfortunately, this product is just not for me!

ICBINB has definitely been a welcome addition to our breakfast, lunch and dinner table for many years. As the name implies, ICBINB is as good as any butter I have ever tasted. I don't know what I would do without it.

Great taste. I use this on everything. It is a healthy alternative for my family. It cast about the same a regular butter. It's always easy to spread right out of the fridge which is a plus

[This review was collected as part of a promotion.] This cooks and tastes just like real butter! I used it for everything. From grilled cheese, to cooking, to baking. I think I found my new favorite butter!

I do not like it. I have used I can't believe it's not butter for years and then you changed it. It doesn't melt in the pan when I want to fry an egg. I just tried in today and I was so disappointed. Guess I will just use butter from now on.

I have used cant believe for years and really enjoy the taste, just purchased the new formula and do not like. I will be finding another brand to replace