I have used I Can't Believe It's Not Butter for a few years, mainly to grease pans and to cook food on the stovetop.  It isn't greasy or slimy.  It doesn't impact the flavor of food and melts evenly without leaving oily residue or chunks of product.

[This review was collected as part of a promotion.] The new I can't Believe it's not butter tastes amazing!And you don't have to feel guilty about spreading it on your favorite foods like a yummy toasted english muffin.The possibilities are endless!

I use I Can't Believe It's Not Butter for anything and everything that calls for butter or margarine. Including cooking and baking. I would use nothing else.

As the name says. I can’t believe it’s not butter!!! And I’m in a diet and this has lower calories than our other margarine. Amazing on toast as well as all other dishes.

I Can’t Believe It’s Not Butter! ® - Original Spread is wonderful! It tastes just like butter and spreads evenly. I would definitely recommend it to anyone.

I have been using ICBINB for many years now. I always buy it and it is the only margarine spread that I purchase. I buy it because of its great taste!

After many years of enjoying the buttery taste of "I Can't Believe" I couldn't "believe" the horrible taste and consistency of your new product. Yuk! An oily ersatz imitation of butter. I will not purchase this product again.

I love the original from this brand because it fits perfectly amongst me and my roommates! We use this so much it seems to always make itself into the shopping list! I buy this often and recommend it to anyone!

I've used I Can't Believe It's Not Butter since it became available in stores. I don't use anything else. It truly does taste like butter and stores well in the freezer. I love the sticks as well and do all my frying with them. Wonderful product.

I LOVE the new taste...it even tastes more like butter then before! I really can't believe it's not butter!!! I love the smooth, creamy texture and of course the taste is great! It makes me feel that I'm cheating and eating real butter!