After many years of enjoying the buttery taste of "I Can't Believe" I couldn't "believe" the horrible taste and consistency of your new product. Yuk! An oily ersatz imitation of butter. I will not purchase this product again.

This is basically the only brand I buy. I love the taste of it, I have also tried the "light" version and like it also - but the regular is my favorite. I like that it is fairly priced - if I don't have a coupon I can still afford to buy it.

We always a tub of it in the fridge for pancakes! Pancakes can be heavy with syrup and whatever toppings but this is creamy and yummy and way healthier I find

It is true it is the next best thing to butter.And I think its much more healthier for you I have also used the one with olive oil and its really great. Tom

Pretty good! I’m not really picky with my “butter” I use, but I like to sauté my garlic & onion in this, it’s so fragrant! The flavor is pretty good too, definitely one of my top brands for butter for sure

I love this spread. I substituted my regular spread with I can't Believe... For 1 week. My family didn't even notice. Great taste, bakes and cooks great, just like real butter.

I love the flavor of the ICBINB. I've converted my hole family to ICBINB. They were shedds spread devotees. I had them taste my biscuits with ICBINB and just one bite they were converts.

ICBNB is always on my shopping list. My family loves the taste and creamy texture. We use it on everything and as an ingrediant in many dishes. We've been using it for years and love to see all the new varietys- but original is our must have!!

[This review was collected as part of a promotion.] We loved the flavor of this! It tasted so good on dinner rolls.I have since used it to make grilled cheese and it melted perfectly. I use it for everything now. I highly recommend it.

[This review was collected as part of a promotion.] In my house we hate when the butter tears up the bread because it is too hard. With I Can't Believe It's Not Butter we don't have that problem. My kids love it and we all think it tastes great!