I can believe it isn’t butter, but it is just as good - in fact I like the flavor better! One thing that I really like with this brand is that it actually melts! We will continue to purchase!

I use this when I’m trying to cut back on a little bit of fats. It’s so good and i honestly don’t taste any difference from this and real butter for normal every day cooking

I started using this butter many years ago. It is the only kind of soft butter I buy. I never consider buying anything else. I would recommend it to everyone.

I can't believe it's not butter Original spread. I totally love how smooth the spread goes on toast. This is not like most spreads that are hard and rip the toast up. I like the Olive Oil Spread better.

This ranks right up there with the very first ICBINB... it is just better for you now... without losing any of the taste! Way to go guys... you scored again!

[This review was collected as part of a promotion.] I tried I can't believe its not butter when I was younger. But now I tried it again a I forgot how good it tasted . This is my favorite so far that's I tried. Love, Love, Love ,it.

[This review was collected as part of a promotion.] I got to try this for free and was so happy I did! I love this product I have used the spray for several years however the tub is great for baking and sauteing. Low calorie and great taste!

I've always bought 'I can't believe it's not butter',but the good taste is gone since the 'new recipe'. And does not melt well on any hot item, like toast. Have to switch to new brand, sorry

I have used this product for many years but find the new recipe lacking in the flavor I came to enjoy Please bring back the old recipe or I will be forced to buy another brand

With the new tub design it is easier for me to grip. I have arthuritus so this is a problem with the round containers. The new formula is easier to spread and tastes great!