ICBINB is easy to spread straight out of the fridge. I love the creamy texture and buttery taste! I feel great knowing this is a much healthier alternative than butter to serve to my family! Perfect for toast and baked potatoes!

[This review was collected as part of a promotion.] The kid and i loved it cook everything with the i cant belive its not butter.. and mos of all got it free to sample

[This review was collected as part of a promotion.] My family and I have always enjoyed this product and I feel safe in knowing it's good for their health as well. "I received a free product for the purpose of my review. Opinions are 100% my own."

This is just not the same flavour as the butter I know and love. I tried this on toast and I ended up throwing it out. Unfortunately, this product is just not for me!

I have LOVED this product for years!!! I do not like the "new & improved" however. Why does everyone want to take out the very thing that was making it unique & TASTE GOOD?!!! Please, put it back!

I just bought two packages of the orginal. The taste is great and the texture is like butter. My husband likes this better than butter and prefers to cook with ot

Have been using I Can't Believe It's Not Butter for many years and have enjoyed the original flavor as well as new flavors produced over time. You cannot go wrong using this product. You'll love it's creamy buttery taste!!!

The buttery flavor is gone because you have removed the buttermilk. It has a sour tinge to it because of the added vinegar. I will not buy this product again.

I love this product. I love the rich creamy taste of this product. I have used this product for more than a decade. I use this product whenever a recipe calls for butter or margerine.

I don't think I will ever switch to a different product! The taste, texture and the ease with which it spreads puts the other products to shame. My family loves it and we use it on EVERYTHING!