I started using this butter many years ago. It is the only kind of soft butter I buy. I never consider buying anything else. I would recommend it to everyone.

Easy to spread , container is easy to open and get all the butter out of. I like how there is no mess just throw the lid on. I think it is reasonably priced

I can't believe it's not butter Original spread. I totally love how smooth the spread goes on toast. This is not like most spreads that are hard and rip the toast up. I like the Olive Oil Spread better.

As a long time fan of "I can't believe it's not butter" I was excited to see the new packaging! The snap lid is very convenient and it really helps to keep it fresh. Makes cooking and baking a breeze!

This new formula is not nearly as good as the old was. The taste is off and the consistency and melting process is terrible. After many, many years of using this product, we will no longer be doing so. Very disappointing.

I have used the product for many years, but the new and improved is horrible. It just sits on the toast and is very oily. It has no taste at all, it should be called "I CAN believe it's not Butter". You have lost a customer here.

I can believe it isn’t butter, but it is just as good - in fact I like the flavor better! One thing that I really like with this brand is that it actually melts! We will continue to purchase!

I have used I Can't Believe It's Not Butter for as long as I can remember. My family loves it. I use it for everything from spreading it on bread to cooking with it.

Very disappointed with the " new" light product. It doesn't melt! It's also has an odd texture. I've used your light product for many years. I won't be using it anymore.

[This review was collected as part of a promotion.] I love the new formula. I didn't know you could pack more butter flavor into it, but they did and it goes on smooth. No messing with hard butter sticks! Works great in recipies that require butter.