I have used this product for years and liked it. When I purchased the new product, I knew it was different, color and texture wise. It does not melt on warm foods, this is unacceptable for me.

This is the one "butter" product that is in our fridge at all times. Love the flavor, texture and spreadability - and we've tried different brands but always come back to ICBINB.

As the name says. I can’t believe it’s not butter!!! And I’m in a diet and this has lower calories than our other margarine. Amazing on toast as well as all other dishes.

[This review was collected as part of a promotion.] I was a little sceptical of I Can't Believe It's Not Butter because I have particular brands that I always use, but my whole family actually really liked I Can't Believe It's Not Butter.

I use ICBIB for cooking, and also in eggs it make scrambled eggs taste so good. I also us it on vegetables before and after cooking. there is a big difference in taste. I buy the stick and tub.

Definitely my go to butter. Use it for everything!!! Highly recommend it! Super delicious! Use it too cook or just snacks like on bagels or toast...pancakes anything really. Price it great too.

The taste is so fantastic ! No other butter can compare to this one .I will continue to buy this butter forever ! I love, I Cant Believe Its Not Butter !

My daughter is 16 and has loved this product for most of her life. We hate the new formula. It doesn't melt, the taste is not good and we will look to switch to a new product. It has a greasy consistency.

I have used ICBIB for 10+ yrs. in everything!!! EVEN my PICKY egg custard pies which WILL go soupy if ingredients aren't just right. Especially the butter!!! I will NEVER use another butter, " I'm STUCK on ICBIB!!!!

[This review was collected as part of a promotion.] This tastes just like real butter to me. What I like most after the taste is how easy it is to spread. I eat a lot of toast and hate waiting for butter to soften. Excellent product.