Have been a user for years. I Can't Believe It's Not Butter is our families favorite choice in a spread. The new packaging makes for easier storage and the taste is still very good.

[This review was collected as part of a promotion.] I really love I can't blieve it's not butter....I might would consider buying it more often, but it is a little out of my budget. It is a little pricey.

I used this product for years but with "real, simple ingredients" they lost me. I am now looking for replacement. My last 2 tubs (which I purchased before I was aware of how bad this stuff is now) were thrown away unopened.

[This review was collected as part of a promotion.] I Can’t Believe It’s Not Butter! was so easy to spread. We had been using something else but now my husband prefers this & am happy about the healthier ingredients, win-win!

I love this product because it has a nice buttery flavor and doesn't get runny when you leave it out. The new square container is nice because it fits better in smaller places like the fridge door. I would definitely recommend this to anyone!

[This review was collected as part of a promotion.] Just as smooth as it can get and just melts on your tongue leaving a fresh buttery taste will always recommend to family and friends

[This review was collected as part of a promotion.] best product of its kind the best spread for the money been using for as long as i can remember tried other kinds they were not as good

I have been using ICBINB for many years now. I always buy it and it is the only margarine spread that I purchase. I buy it because of its great taste!

I have used I Can't Believe It's Not Butter for as long as I can remember. My family loves it. I use it for everything from spreading it on bread to cooking with it.

Very disappointed with the " new" light product. It doesn't melt! It's also has an odd texture. I've used your light product for many years. I won't be using it anymore.