I love this product because it has a nice buttery flavor and doesn't get runny when you leave it out. The new square container is nice because it fits better in smaller places like the fridge door. I would definitely recommend this to anyone!

We have used I Can't Believe It's Not Butter for years and always liked it. Your new recipe has ruined it. It doesn't melt properly on my toast and the flavor it's awful. We will not be using it anymore.

I enjoy this product on many different types of foods. It’s so versatile. The flavor is amazing and the texture is smooth and creamy which makes it easier to spread. Would highly recommend this product.

We really love the original spread (the olive oil one, too... but the original seems to be the biggest hit); not only does it actually FIT in the butter shelf (YAY!), but it spreads wonderfully and tastes great!

This tub usually lasts a long time which is good. The butter scoops and spreads easy which is extremely convenient and nice. I put it on toast and use it to coat my frying pans when cooking meals.

I mean, doesn’t everyone love this?! I just imagine Fabio... “I can’t believe it’s not buttah”. Tastes just like it to me. I’ve purchased it more times than I can count!

I have been using ICBINB for many years now. I always buy it and it is the only margarine spread that I purchase. I buy it because of its great taste!

I have been using ICBINB for years and have loved it. Your new container is great. Your new recipe is not! The texture is not pleasing and the taste is so disappointing. It is very unlikely that I will continue using it.

My family loves I Can't Believe It's Not Butter! We use it on everything - corn on the cob, biscuits, sandwiches and in baking. The new tubs are easy to open and convenient to store.

this product has been my favorite for years however the taste is not the same anymore. I will stop buying this product as it has a cheap margarine taste, not buttery at all.