I really like it. I use it on my toast, pasta recipes, baking and many other homemade goodies. Easy to digest, tasty, affordable and better than other brands.

I can't Believe it's not butter is delicious. It tastes like real butter but it cuts the calories and fat in half so you have cholesterol issues this is definitely your butter

I started using this butter many years ago. It is the only kind of soft butter I buy. I never consider buying anything else. I would recommend it to everyone.

[This review was collected as part of a promotion.] I received a free same of I can't believe it's not butter from smiley 360. I love this product. It taste just like butter. I have been purchasing this since. I highly recommend this product.

[This review was collected as part of a promotion.] I tried the new original thanks to smiley360. It tastes great in all my meals so far. I also love the new packaging design. I love the new ingredients and that's it's non-gmo!

I have been buying this product for years and will continue, never switch and will never go back to butter. I even serve it to every guest that comes here. No one ever seems to know the difference.

[This review was collected as part of a promotion.] I think the new recipe is very flavorful. The nutrtion factor is also just as great! I use it for all my cooking.

Made my favorite mashed potatoes, once with real butter and once with "I Can't Believe It's Not Butter" and our guest and family raved both time; didn't find a difference. I'm impressed.

Very disappointed in the "new" recipe. It no longer tastes like butter, nor does it melt on toast as the former recipe did. It tastes and acts like all the other spreads on the market and should be renamed "I Can Believe It's Not Butter."

While I like the new tub, I don't like the new formula (or whatever has changed the consistency of the product). The new ICBINB seems oily and, while easily spread, does not have the texture of the "old" product.