[This review was collected as part of a promotion.] This tastes just like real butter to me. What I like most after the taste is how easy it is to spread. I eat a lot of toast and hate waiting for butter to soften. Excellent product.

[This review was collected as part of a promotion.] In the past I had used I Can't Believe It's Not Butter but had not for several years. I am glad to have switched back. It is so smooth and creamy. Love using it in all aspects of cooking.

[This review was collected as part of a promotion.] Got a sample through Smiley360 and was pleasantly surprised that it tastes more like butter than ever. It tastes like a guilty pleasure you don't have to feel guilty about!

I have purchased this product since it came out. Husband says that since the change of formula the margarine seems to be alot softer then before.Not like the butter consistency.

I do like real butter but if buying marg, this is the only brand I buy. Considering I'm frugal and not brand specific unless there is a reason, that says ablot!?

I love I Can't Believe It's Not Butter. It is my favorite substitute for butter. It is tasty on everything and is especially good for baking. I have been using it for years and have never stopped recommending it.

I just love I can’t believe it’s not butter. I have been using it since I was a little child on everything from using it to make a grilled cheese or just putting it on toast. This stuff is by far the best and not overpriced.

I purched this prduct after both my daughters suggested that I try it. WOW !!!! I should have done this sooner....the creamist, tastiest and plain done home goodness of this product shocked me.....Man It was good !!!

I love using ICBINB. It's always ready to spread whether it's on toast or corn on the cob. The taste is truly buttery and rich ... just the way butter should taste.

[This review was collected as part of a promotion.] I'm kind of a butter snob, but I made rice krispy treats with this and it was absolutely delicious!