Not happy with the new formula. It doesn't melt onto toast or veggies, but sits there in little yellow clumps. not appetizing. We are looking for a new margarine.

I have always used "I can't believe it's not butter". I am very sad that it DOES NOT taste like butter anymore. To me, it taste like oil. I liked the old one better.

I've always bought 'I can't believe it's not butter',but the good taste is gone since the 'new recipe'. And does not melt well on any hot item, like toast. Have to switch to new brand, sorry

I liked the original taste, but new formula that’s in the new slightly larger package has an aftertaste that I don't care for. It’s enough to make me change brands. Just can’t leave a good product alone!!

[This review was collected as part of a promotion.] Got a sample in my store .The women said can you tell me if you like the taste . I said WOW it's soo good and took another sample .

I've been buying I Can't Believe It's Not Butter for many years! I enjoy the creaminess of it and the smooth easy to spread ease of using it. It is a great substitute for actual butter but with the REAL butter taste!!

New recipe is all water. Not to bad on bread but melts and makes anything hot like toast soft/mushy. Used to be exclusive margarine. Now looking for alternates. The stick form seems to still be the old recipe.

I have been using I cant believe its not butter for years, and the flavor of the product is amazing. I love how easily is spreads versus regular butter, and to believe how much healthier it is for you.

[This review was collected as part of a promotion.] I'd just like to say I received a tub of ICBINB and our family loves it! The spread is smooth, creamy. My kids even like it on their toast every morning and comes in a a variety of sizes.

I love Butter. My wife does not like Butter. We are both pleased with the taste of I Can't Believe It's Not Butter. We've tried many other brands but ICBINB is the best! It's mild for my wife but still very flavorable for me.