My favorite margarine product. Grew up eating this and it is still the best in my opinion. Easy to spread and has a great taste. I don’t use for baking purposes.

We love I cant Believe its Not Butter. The rich creamy flavor makes the taste buds go YUMMY! Always have one in the freezer, just in case we run out. I do a lot of baking, and the flavor is excellent in everything I make

This is my favorite brand I found it while on weight watchers and I’ve never stopped buying it since 15 years later I still use it still my favorite choice

Our household uses this and Im not sure if its better for you than actual butter, but it tastes good and I use it to cook things like eggs and whatever is pan fried. I dont like using oil that much so Ill use just a small amount of this to cook.

This will forever be in my household! Growing up my mom always said this is the best butter ever! She couldnt read english lol ahe used it cook, fry & bake!

I tried this product a several years ago. I liked the texture because it was smooth and creamy. It did not taste artificial and I would recommend it for baking too.

[This review was collected as part of a promotion.] Got to try this FREE through Smiley360, and my family and I enjoyed using it on toast, in our baking and in cooking.

[This review was collected as part of a promotion.] I enjoy ICBINB. Is there a continer 15 oz. & the other 65 oz. Please have a size between 30-36 oz. Thank you.

I use to use spread until I found out it was a few ingredients away from plastic. I like butter, but it is very hard to spread. When tried this , I fell in love with it. Spredable and the great butter flavor. I am so glad I changed.

[This review was collected as part of a promotion.] I really enjoyed I can't believe it's not butter, but it was kind of out of my budget. If I could buy it for a cheaper price I might would buy it again.