Our family loves I Can't Believe It's Not Butter. I was a bit worried when I saw the newer packaging, but it's wonderful and I think the newer packaging even fits in the refrigerator small spaces better! Thank you for a great product!

I have enjoyed ICBINB for years and have liked it better than the real thing BUT, I dislike the new formulation so much that I will look for a new product now.

[This review was collected as part of a promotion.] I tried this product and had a positive experience with it. I put it on muffins and toast for my kids and they really enjoyed it.

[This review was collected as part of a promotion.] I've just love this product! It's healthier than butter and definitely tastes better! This will always be my go-to!

I have always liked using real butter, so when I tried I Can't Believe It's Not Butter, I never went back. I like using it in cooking or just on a hot piece of bread.

The new formula is to soft and doesn't taste like the original. We were so disappointed with it that we have already switched to a different brand and thown out the ret of this one!

[This review was collected as part of a promotion.] I really enjoy I can't believe it's not butter. I have used this product previously but I like the new and improved version. I received a free coupon from Smiley360.

I always had butter on the table until my husband convince me to try ICBINB. since then nothing else has enter our home. I use it for cooking, baking and on the table. I never believed that this could happen but it did. we are big fans of ICBINB

[This review was collected as part of a promotion.] The texture and flavor adds a great time to anything you use the I can't believe it's not butter original spread. It makes breakfast enjoyable again and not just an everyday blah experience

I love how ICBINB tastes so good! It's the only brand I will buy. It tastes so much like butter that other brands just don't measure up. My whole family is hooked on ICBINB and we use it for cooking and baking also.